Strategic Marketing Lead: Electronics Materials Growth

Chase Corporation

Westwood (MA)

On-site

USD 90,000 - 140,000

Full time

3 days ago

Be an early applicant

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Job summary

Chase Corporation, a Westwood, MA based global specialty chemicals company, seeks a Marketing Strategist with 5+ years in market intelligence and strategic marketing. You will lead VOC programs, analyze TAM/SAM, assess growth opportunities, and shape go‑to‑market plans for electronics materials.

The role blends market insight with direct customer engagement and competitive intelligence. You will identify high‑value segments, translate insights into actionable strategies, and support strategic

Qualifications

5+ years in strategic marketing or market intelligence.
Experience with TAM/SAM/SOM analysis and forecasting.
Proven ability to conduct VOC research with technical stakeholders.

Responsibilities

Develop and maintain market intelligence across electronics materials markets.
Perform TAM, SAM, market share, growth, and attractiveness analyses by application and geography.
Identify growth opportunities and target customer segments.
Translate segmentation into go‑to‑market strategies and resource allocation.
Monitor market trends, regulatory developments, and competitive dynamics.
Create customer profiles and buying criteria to inform strategy.
Provide market insights to support strategic planning and sales enablement.
Lead VOC programs and translate insights into business actions.
Develop competitive profiles and benchmarking analyses.
Collaborate with cross‑functional teams to prioritize opportunities.
Communicate findings to executives with clear recommendations.
Manage multiple initiatives with strong project leadership.