Strategic Marketing & Innovation Specialist

Workana

United States

Remote

USD 90,000 - 130,000

Full time

14 days+

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Job summary

Workana LLC is seeking a strategic marketing professional to shape brand positioning and value propositions across LATAM and beyond. You will define CX strategies for core client touchpoints and identify opportunities to innovate products, services, and business models.

You will lead GTM initiatives and monitor KPIs for awareness, consideration, and conversion, collaborating with cross-functional teams and external partners to drive growth.

Qualifications

3–4 years of experience in strategic marketing, brand management, or innovation.
Experience with Go-to-Market strategies and commercial ecosystems.
Fluency in English (written and oral).
Postgraduate or Master’s degree preferred.

Responsibilities

Contribute to brand positioning and value proposition development.
Define CX strategies for key client touchpoints.
Identify innovation opportunities in products, services, and business models.
Execute GTM strategies for new products and initiatives.
Monitor KPIs related to awareness, consideration, and conversion.

Skills

Strategic marketing

Brand management

Innovation

Go-to-Market

KPI analysis

Communication

Education

University degree in Marketing or Business

Job description

Responsibilities

Contribute to brand positioning and value proposition development
Define Customer Experience (CX) strategies for key client touchpoints
Identify innovation opportunities in products, services, and business models
Execute Go-to-Market (GTM) strategies for new products and initiatives
Monitor KPIs related to awareness, consideration, and conversion

Requirements

3 to 4 years of experience in strategic marketing, brand management, or innovation
Experience with Go-to-Market strategies and commercial ecosystems
Fluency in English (written and oral)

Preferred Qualifications