Strategic Marketing & External Communications Leader

Blue Cross & Blue Shield of Rhode Island; Providence (RI); Hybrid; USD 196,000 - 314,000; Full time

Benefits offered by this job

Remote/hybrid options

Paid time off

Bonuses and investment plans

Job summary

Blue Cross & Blue Shield of Rhode Island seeks a senior marketing leader to head enterprise marketing strategy and external communications. You will oversee integrated print, web, digital channels and ensure consistent, compelling brand messaging across all audiences.

Responsibilities include directing customer communications, digital demand generation, and campaign performance. The role requires a strategic mindset, leadership skills, and a track record of delivering measurable results.

Qualifications

• Bachelor’s degree or equivalent in communications/marketing.
• 10+ years in corporate communications or advertising/marketing.
• 7+ years management experience.
• Proven external communications and media relations experience.
• Ability to translate business strategy into actionable objectives.

Responsibilities

• Lead enterprise marketing strategy and external communications across multiple channels.
• Oversee print, web, digital, and external marketing to ensure consistent messaging.
• Direct customer and member communications, digital demand generation, and campaign planning.
• Set brand strategy and integrated communications plans aligned with corporate goals.
• Evaluate programs, establish metrics, and apply insights for impact.
• Lead public relations to strengthen reputation and trust with stakeholders.

Skills

External communications

Media relations

Leadership

Budget management

Strategic thinking

Education

Bachelor’s degree in Communications, Advertising, Marketing, or related field

Job description

Blue Cross & Blue Shield of Rhode Island seeks a senior marketing leader to head enterprise marketing strategy and external communications. You will oversee integrated print, web, digital channels and ensure consistent, compelling brand messaging across all audiences.

Responsibilities include directing customer communications, digital demand generation, and campaign performance. The role requires a strategic mindset, leadership skills, and a track record of delivering measurable results.