Head of Marketing & External Communications

Blue Cross and Blue Shield of RI Careers; Providence (RI); Hybrid; USD 196,000 - 314,000; Full time

Job summary

Blue Cross and Blue Shield of RI Careers is seeking a senior marketing and communications leader to steer enterprise strategy, brand positioning, and external communications. You will oversee print, web, digital channels, and related campaigns to drive demand for health insurance products while aligning with corporate goals.

The role requires a bachelor’s degree and 10+ years in corporate communications or advertising/marketing with 7+ years of management experience; strong leadership and

Qualifications

• Bachelor’s degree or equivalent experience in communications/marketing.
• 10+ years in corporate communications or advertising/marketing.
• 7+ years of management experience.

Responsibilities

• Develop and lead enterprise marketing and communications strategies to strengthen brand reputation and engagement.
• Oversee print, web, digital, and other channels for consistent messaging and optimized digital marketing and lead generation.
• Set marketing strategies that support demand for health insurance products across retail and other channels.
• Develop and execute annual brand strategy and integrated communications plan aligned with corporate strategy.
• Evaluate programs and campaigns, establish success metrics, and apply insights to improve impact.

Skills

Strategic marketing

Public relations

Leadership

Budget management

Cross-functional collaboration

Content strategy

Change management

Education

Bachelor’s degree in Communications, Advertising, Marketing, or related field

Job description

Pay Range:$196,200.00 - $313,900.00Please email [e-mail] if you are a candidate seeking a reasonable accommodation for the application and/or interview process.At BCBSRI, our greatest resource is our people.We come from varying backgrounds, different cultures, and unique experiences. We are hard-working, caring, and creative individuals who collaborate, support one another, and grow together. Passion, empathy, and understanding are at the forefront of everything we do—not just for our members, but for our employees as well.We recognize that to do your best work, you have to be your best self.It’s why we offer flexible work arrangements that include remote and hybrid opportunities and paid time off. We provide tuition reimbursement and assist with student-loan repayment. We offer health, dental, and vision insurance as well as programs that support your mental health and well-being. We pay competitively, offer bonuses and investment plans, and are committed to growing and developing our employees.Our culture is one of belonging.We strive to be transparent and accountable. We believe in equipping our associates with the knowledge and resources they need to be successful. No matter where you’re at in the organization, you’re an integral part of our team and your input, thoughts, and ideas are valued.Join others who value a workplace for all.We appreciate and celebrate everything that makes us unique, from personal characteristics to past experiences. Our different perspectives strengthen us as an organization and help us better serve all Rhode Islanders.We’re dedicated to serving Rhode Islanders.Our focus extends beyond providing access to high-quality, affordable, and equitable care. To further improve the health and well-being of our fellow Rhode Islanders, we regularly roll up our sleeves and get to work (literally) in communities all across the state—building homes, working in food pantries, revitalizing community centers, and transforming outdoor spaces for children and adults. Because we believe it is our collective responsibility to uplift our fellow Rhode Islanders when and where we can, our associates receive additional paid time to volunteer.Why this job matters:Lead enterprise marketing strategy and external communications to strengthen brand positioning, drive market growth, and support business objectives across all profit and loss centers. Oversee integrated print, web, digital, and external marketing channels to ensure consistent, compelling market-facing messaging. Direct customer and member communications, digital demand generation, campaign planning, performance measurement, and optimization to advance organizational priorities and deliver measurable results.What you will do :Develop and lead enterprise marketing and communications strategies that strengthen brand reputation, market position, and engagement across consumer, employer, provider, regulatory, member, producer, and prospect audiences.Lead the development, execution, and integration of marketing communications across print, web, digital, and other channels to ensure consistent messaging, effective product and service promotion, and optimized digital marketing, lead generation, and online engagement. Set and oversee marketing strategies that support demand for health insurance products and services through retail and other market-facing channels.Develop and execute the annual brand strategy and integrated communications plan in alignment with corporate strategy, using multiple channels to reach and influence a diverse customer and consumer base.Evaluate marketing and communications programs, campaigns, and materials on an ongoing basis; establish success metrics, assess performance, and apply insights to improve effectiveness and business impact.Lead public relations strategy to strengthen reputation, visibility, and stakeholder trust; oversee media relations and external messaging aligned with brand, business, and community prioritiesOwn and continuously improve the enterprise content management process to ensure timely, accurate, brand-aligned, and audience-relevant communications. Manage strategic relationships with marketing, communications, media, digital, and creative vendors to ensure high-quality delivery, accountability, and value.Perform other duties as assigned.What you need to succeed:Bachelor’s degree in Communications, Advertising, Marketing, or related field; or an equivalent combination of education and experience·Ten or more years experience in corporate communications or advertising/marketing·Seven or more years management experienceDemonstrated external communications and public relations experience, including media relations, reputation management, and development of audience-specific messaging for external stakeholders.Strong working knowledge of marketing and employee communication strategiesWorking knowledge of copywriting, editing, research, management, advertising, change management, health-related communications and employee communicationsAbility to collaborate while dealing with complex situationsAbility to think creatively and to drive innovationAbility to motivate, lead and inspire a diverse group to a common goal/solution with multiple stakeholders.Ability to convert business strategy into action oriented objectives and measurable resultsAbility to develop and manage a budgetStrong business acumen and political savvyStrong leadership skillsAbility to mentor, coach and provide guidance to othersAbility to act as a strategist, visionary, or change agentLocation:BCBSRI is headquartered in downtown Providence, conveniently located near the train station and bus terminal. We actively support associate well-being and work/life balance and offer the following schedules, based on role:In-office : onsite 5 days per weekHybrid: onsite 2-4 days per weekRemote: onsite 0-1 days per week. Permitted to reside in the following states, pending approval from the Human Resources Department: Arizona, Connecticut, Florida, Georgia, Louisiana, Massachusetts, North Carolina, Oklahoma, Rhode Island, South Carolina, Texas, VirginiaOur culture of belonging at Blue Cross & Blue Shield of Rhode Island (BCBSRI) is at the core of all we do, and it strengthens our ability to meet the challenges of today’s healthcare industry. BCBSRI is an equal opportunity employer.The law requires an employer to post notices describing the Federal laws. Please visit www.eeoc.gov/know-your-rights-workplace-discrimination-illegal to view the \"Know Your Rights\" poster.