Strategic Marketing Director (Hybrid)

The Innovative CPA Group, LLC; Shelton (CO); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

401(k) match

Health insurance

Paid vacation

Onsite gym (Shelton)

Hybrid option

Job summary

The Innovative CPA Group, LLC is seeking a Marketing Director to lead multi-channel campaigns and develop messaging for middle-market clients and referral partners. You will work hands-on with HubSpot and collaborate across tax, accounting, audit, and advisory teams.

The role emphasizes strategic thinking, strong writing, and campaign execution, with a focus on growth, brand consistency, and event-driven marketing for business clients in a hybrid office setting.

Qualifications

• 7+ years of marketing experience, preferably in CPA or professional services.
• Experience marketing to middle-market businesses and owners is preferred.
• Hands-on experience with HubSpot.
• Strong writing, creative skills, and project management.

Responsibilities

• Lead multi-channel marketing campaigns across email, digital, social, print, and direct outreach.
• Create messaging for middle-market clients, prospects, and referral partners.
• Promote services through campaigns and thought leadership.
• Maintain a consistent, professional brand across materials.
• Manage marketing calendar, priorities, and timelines.
• Partner with firm leadership to support growth initiatives.
• Plan and oversee client events and networking activities.
• Coordinate with tax, accounting, audit, and advisory teams.

Skills

Campaign development

Project management

Writing

Leadership

Event planning

Tools

HubSpot

Job description

The Innovative CPA Group, LLC is seeking a Marketing Director to lead multi-channel campaigns and develop messaging for middle-market clients and referral partners. You will work hands-on with HubSpot and collaborate across tax, accounting, audit, and advisory teams.

The role emphasizes strategic thinking, strong writing, and campaign execution, with a focus on growth, brand consistency, and event-driven marketing for business clients in a hybrid office setting.