Strategic Marketing DataOps Analyst: SQL & CDP

FocusKPI; Tacoma (WA); On-site; USD 90,000 - 120,000; Full time

Job summary

FocusKPI is seeking a Marketing Operations Analyst to join our Marketing Operations & Technology team. You’ll drive the client’s data strategy, govern data quality, and enable effective audience targeting across marketing initiatives.

This is a hands-on role working with large data sets and modern data stack, including data warehouses and customer data platform integrations. You will write complex SQL, collaborate with IT and engineering to integrate data from multiple sources into our CDP,

Qualifications

• Bachelor’s degree in Data Science, Computer Science, or a related field.
• 3–5 years of experience in data management or analytics, preferably in marketing.
• Proficient in SQL; comfortable with Python.
• Experience with Databricks or Snowflake and Tableau.
• Strong analytical skills and attention to detail.
• Curious, proactive, and able to work autonomously.

Responsibilities

• Audience Targeting: Develop and implement audience segmentation strategies using advanced SQL queries and data manipulation to support targeted campaigns.
• Data Governance and Management: Gain a comprehensive understanding of our data quality and flow processes, while identifying and developing solutions to enhance data usability and accessibility.
• Compliance Oversight: Ensure all marketing data practices adhere to privacy regulations, including GDPR and CCPA.
• Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate data from various sources into the customer data platform (CDP) for comprehensive analysis.
• Analytics and Reporting: Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour.
• Collaboration and Communication: Collaborate cross-functionally with marketing stakeholders to gather evolving requirements, design effective solutions, and clearly communicate nuances of the deliverable to ensure alignment and actionable outcomes.

Skills

SQL

Python

Data manipulation

Analytics

Education

Bachelor’s degree in Data Science, Computer Science, or related field

Tools

Databricks

Snowflake

Tableau

Job description

FocusKPI is seeking a Marketing Operations Analyst to join our Marketing Operations & Technology team. You’ll drive the client’s data strategy, govern data quality, and enable effective audience targeting across marketing initiatives.

This is a hands-on role working with large data sets and modern data stack, including data warehouses and customer data platform integrations. You will write complex SQL, collaborate with IT and engineering to integrate data from multiple sources into our CDP,