Marketing Data & Insights Analyst

FocusKPI; Wellesley (MA); On-site; USD 90,000 - 130,000; Full time

Job summary

FocusKPI is looking for a Marketing Operations Analyst to join a high-tech SaaS client. The role focuses on writing complex SQL to access warehouse data and building audience profiles in the CDP to enable precise marketing targeting while ensuring GDPR/CCPA compliance.

Ideal candidates will have 3-5 years in data management/analytics, a Bachelor's in a related field, and experience with Databricks/Snowflake and Tableau.

Qualifications

• Bachelor's degree in Data Science, Computer Science, or related field.
• 3-5 years of experience in data management or analytics, preferably in a marketing environment.
• Proficiency in SQL and Python.
• Experience with Databricks/Snowflake and Tableau.
• Strong analytical and problem-solving skills with the ability to derive actionable insights.
• Excellent attention to detail and data quality standards.
• Curiosity and comfort with ambiguity in data processes.

Responsibilities

• Audience targeting: develop segmentation strategies using SQL to support targeted campaigns.
• Data governance and management: understand data quality and flow, improve usability and accessibility.
• Compliance oversight: ensure marketing data practices comply with privacy regulations (GDPR/CCPA).
• Data integration: collaborate with IT/engineering to bring data into the CDP for analysis.
• Analytics and reporting: design analyses and provide regular reports on marketing performance and audience behavior.
• Cross-functional collaboration: gather requirements and clearly communicate deliverables to stakeholders.

Skills

SQL

Python

Data analysis

Data governance

Attention to detail

Problem solving

Communication

Education

Bachelor's degree in Data Science/CS

Tools

Databricks

Snowflake

Tableau

Job description

FocusKPI is looking for a Marketing Operations Analyst to join a high-tech SaaS client. The role focuses on writing complex SQL to access warehouse data and building audience profiles in the CDP to enable precise marketing targeting while ensuring GDPR/CCPA compliance.

Ideal candidates will have 3-5 years in data management/analytics, a Bachelor's in a related field, and experience with Databricks/Snowflake and Tableau.