Marketing Data Operations Specialist

FocusKPI; Owensboro (KY); On-site; USD 70,000 - 95,000; Full time

Job summary

FocusKPI is seeking a Marketing Operations Analyst to join a high-tech SaaS client. The role emphasizes driving data governance, audience targeting, and privacy compliance while handling large data sets and building CDP-based audiences.

Responsibilities include developing segmentation strategies, ensuring data quality, integrating data sources, and providing actionable marketing insights. A strong technical mindset and curiosity are essential.

Qualifications

• Bachelor’s degree in data science, CS, or related field.
• 3–5 years in data management, analytics, or similar.
• Proficient in SQL and comfortable with Python.
• Experience with Databricks or Snowflake and Tableau.
• Strong analytical and data quality focus.
• Curious, proactive and able to navigate ambiguity.

Responsibilities

• Audience Targeting: develop and implement segmentation strategies using SQL.
• Data Governance and Management: understand data quality and flow, improve usability.
• Compliance Oversight: ensure privacy regulations compliance (GDPR/CCPA).
• Data Integration: collaborate with IT/engineering to feed CDP for analysis.
• Analytics and Reporting: design analyses and provide stakeholder reports.
• Collaboration and Communication: work with marketing to align requirements and deliverables.

Skills

SQL

Python

Analytics

Data governance

Education

Bachelor’s degree in Data Science, Computer Science, or a related field

Tools

Databricks

Snowflake

Tableau

Job description

FocusKPI is seeking a Marketing Operations Analyst to join a high-tech SaaS client. The role emphasizes driving data governance, audience targeting, and privacy compliance while handling large data sets and building CDP-based audiences.

Responsibilities include developing segmentation strategies, ensuring data quality, integrating data sources, and providing actionable marketing insights. A strong technical mindset and curiosity are essential.