Strategic Marketing Coordinator - Higher Education

Sonoma State University; California (MO); On-site; USD 58,000 - 84,000; Full time

Benefits offered by this job

Medical insurance

Tuition waiver

Paid holidays

Job summary

Sonoma State University is seeking a Marketing Coordinator to create engaging content and coordinate integrated marketing and communications plans across the university. You will support student recruitment, retention, and community engagement while ensuring brand standards and accessibility.

The role requires strong collaboration with leadership, faculty, staff, students, and partners. The Advancement Division emphasizes teamwork, service, and a can-do attitude, contributing to meaningful

Qualifications

• Equivalent to a bachelor's degree in a related field and two years of relevant experience.
• Strong written and verbal communication skills with grammar, spelling, and composition of various communication vehicles are required.
• Bachelor's Degree in Business Administration/Marketing/Communications and Media Studies or related field highly preferred.
• Higher education experience highly preferred.
• Advanced proficiency with computers and Microsoft Office Suite (Word, Excel) required.
• Knowledge of Google Suite, Photoshop, InDesign, Adobe Creative Suite, web publishing software, and software for demographic analysis and surveys is preferred.

Responsibilities

• Create engaging content and develop, coordinate, and implement integrated marketing and communications plans to support student recruitment, retention, brand awareness, and community engagement.
• Coordinate marketing initiatives from concept through implementation ensuring alignment with brand standards and accessibility requirements.
• Collaborate with university leadership, faculty, staff, students, and external partners to develop effective marketing campaigns.
• Improve marketing performance through data-informed decision-making.

Skills

Written communication

Verbal communication

Collaboration

Education

Bachelor's degree in related field

Bachelor's Degree in Business Administration/Marketing/Communications and Media Studies or related field

Higher education experience

Tools

Microsoft Office (Word, Excel)

Google Suite

Photoshop

InDesign

Adobe Creative Suite

Web publishing software

Job description

Sonoma State University is seeking a Marketing Coordinator to create engaging content and coordinate integrated marketing and communications plans across the university. You will support student recruitment, retention, and community engagement while ensuring brand standards and accessibility.

The role requires strong collaboration with leadership, faculty, staff, students, and partners. The Advancement Division emphasizes teamwork, service, and a can-do attitude, contributing to meaningful