Cross-Channel Growth Marketing Manager

Career Techniques; New York (NY); Sur place; USD 128 000 - 173 000; Plein temps

Résumé du poste

Career Techniques is hiring a Manager, Digital Marketing to own and optimize all promotional channels end-to-end, including email, SMS/MMS, push, paid media, and CTV. You will design cross-channel campaigns, manage operations, and drive revenue growth while aligning with business KPIs.

The role requires 4+ years in digital marketing, strong copywriting, and data-driven decision making. Collaboration with creative, content, and analytics teams is essential for success.

Qualifications

• Bachelor’s degree required; related field highly desired.
• 4+ years of digital marketing across lifecycle/CRM channels and paid media.
• Strong copywriting and editing skills with conversion-focused writing.
• Experience with audience segmentation and triggered campaigns to improve engagement and commerce.
• Hands-on paid campaigns across search, social, and programmatic platforms.
• Knowledge of funnel metrics and LTV analysis using analytics tools.
• Understanding of CAN-SPAM, TCPA, and privacy regulations.
• Collaborative with creative, content, comms, data, and client teams.
• Ability to manage multiple projects in a fast-paced environment, including live events.

Responsabilités

• Create and develop cross-channel campaigns contributing to KPIs and top-line growth.
• Own daily operations across email, push, SMS, paid media, and CTV with strategy, content, lists, segmentation, QA, deployment, testing, and analytics.
• Plan and optimize paid media campaigns across search, paid social, programmatic, and CTV within budgets and targets.
• Manage data integration between marketing platforms, CRM, and databases.
• Orchestrate customer journeys with dynamic, personalized content to boost conversion metrics.
• Build audience segmentation and data requirements for personalized content across channels.
• Craft copy across subject lines, SMS/push, ads, and landing pages on-brand and conversion-focused.
• Coordinate with creative, digital, and communications teams to meet deadlines.
• Monitor full-funnel metrics and provide actionable optimization recommendations.
• Develop AI-driven efficiencies from copy generation to audience building and reporting.
• Track and communicate results and recommendations to leadership and clients.

Connaissances

Cross-channel marketing

Campaign management

Copywriting

Audience segmentation

Analytics & reporting

AI-driven optimization

Leadership collaboration

Formation

Bachelor’s degree in Marketing or related field

Outils

Adobe Marketing Cloud

Klaviyo

Adobe Analytics

HTML

Description du poste

Career Techniques is hiring a Manager, Digital Marketing to own and optimize all promotional channels end-to-end, including email, SMS/MMS, push, paid media, and CTV. You will design cross-channel campaigns, manage operations, and drive revenue growth while aligning with business KPIs.

The role requires 4+ years in digital marketing, strong copywriting, and data-driven decision making. Collaboration with creative, content, and analytics teams is essential for success.