Strategic Marketing & Community Relations Director

Hill 35; New Braunfels (TX); Hybride; USD 95 000 - 135 000; Plein temps

Résumé du poste

Comal ISD in New Braunfels, TX seeks a Director of Marketing & Community Relations to lead district messaging across platforms, shaping a clear narrative that reflects district values and services to students and families. You will direct campaigns, events, and media outreach, ensuring consistency in tone and brand, and aligning paid, owned, and earned media to district priorities.

The role requires a bachelor's degree in a related field and at least three years in education communications;

Qualifications

• Bachelor's degree in journalism, communications, public relations, or related field.
• Three years of successful communications, marketing, and/or advertising experience in public education preferred.
• Personal cell phone is required to handle district related business.
• Strong written and verbal communication and presentation skills.

Responsabilités

• Lead development and stewardship of the District's narrative, messaging framework, and brand voice.
• Ensure consistency and clarity across Districtwide and campus communications.
• Translate District goals into accessible, family-centered messaging.
• Serve as the internal authority on tone, messaging standards, and alignment.
• Lead integrated marketing campaigns to support enrollment, recruitment, retention, and awareness.
• Oversee creative direction for campaigns across print, digital, video and live platforms.
• Align media strategies to amplify District priorities and storytelling.
• Ensure events reflect the District's narrative and values.
• Provide strategic communications leadership for major events and media outreach.
• Mentor Communications staff to strengthen clarity and effectiveness.

Connaissances

Marketing leadership

Brand storytelling

Campaign management

Media relations

Digital marketing

Graphic design tools

Data analysis

Formation

Bachelor's degree in journalism, communications, public relations, or related field

Outils

Photoshop

Illustrator

Dreamweaver

InDesign

WordPress

Description du poste

Comal ISD in New Braunfels, TX seeks a Director of Marketing & Community Relations to lead district messaging across platforms, shaping a clear narrative that reflects district values and services to students and families. You will direct campaigns, events, and media outreach, ensuring consistency in tone and brand, and aligning paid, owned, and earned media to district priorities.

The role requires a bachelor's degree in a related field and at least three years in education communications;