Strategic Marketing & Community Engagement Director

YMCA of the Cedar Rapids Metro Area; Hickory (NC); On-site; USD 48,000 - 72,000; Full time

Benefits offered by this job

Employee Assistance Program

Retirement Contributions

Job summary

The YMCA of Catawba Valley is seeking a Senior Director of Marketing and Community Engagement to lead marketing, communications, brand management, and community outreach. The role drives visibility, membership growth, program participation, and philanthropic support, aligning with the YMCA's mission.

Reporting to Association leadership, you will shape strategies, oversee digital channels, partnerships, and data analytics, delivering measurable results while upholding the core values of caring,

Qualifications

• Bachelor's degree in Marketing, Communications, or related field preferred; equivalent experience considered.
• 3–5 years of experience in marketing, communications, digital media, or community engagement.
• Experience developing and executing integrated marketing campaigns.
• Proficiency with digital marketing platforms, website management, social media, Canva or Adobe Creative Suite, and Microsoft Office.
• Experience using marketing analytics, performance dashboards, and digital reporting tools.

Responsibilities

• Develop and execute an annual Association-wide marketing and communications plan.
• Lead campaigns for membership growth, retention, program enrollment, and charitable giving.
• Maintain consistent YMCA branding across branches and platforms.
• Collaborate with leadership to establish marketing priorities, timelines, and strategies.
• Manage an Association-wide marketing calendar and promotional materials.
• Oversee digital marketing channels, content, and campaigns.
• Build relationships with community partners, schools, businesses, and media outlets.
• Coordinate press releases and community engagement initiatives.
• Represent the YMCA at events and support branch promotions.
• Evaluate initiatives to strengthen relationships and awareness.
• Develop mission-driven stories for impact and philanthropy campaigns.
• Develop performance dashboards and report results to leadership.

Skills

Strong written, verbal, organizational

Relationship-building skills

Digital marketing proficiency

Website management

Social media

Canva / Adobe Creative Suite

Microsoft Office

Marketing analytics & dashboards

Ability to manage priorities

Nonprofit / mission-driven experience

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field

Tools

Canva

Adobe Creative Suite

Microsoft Office

Job description

The YMCA of Catawba Valley is seeking a Senior Director of Marketing and Community Engagement to lead marketing, communications, brand management, and community outreach. The role drives visibility, membership growth, program participation, and philanthropic support, aligning with the YMCA's mission.

Reporting to Association leadership, you will shape strategies, oversee digital channels, partnerships, and data analytics, delivering measurable results while upholding the core values of caring,