Marketing & Communications Director - Community Impact

Akron Area YMCA; Akron (OH); On-site; USD 70,000 - 75,000; Full time

Job summary

Akron Area YMCA is seeking a Marketing Director to lead marketing and communications efforts in Akron, OH. You will plan, coordinate and implement marketing strategies to support sales, revenue and community engagement, ensuring brand compliance and effective internal/external communications.

Responsibilities include overseeing public relations, managing digital channels, developing partnerships with local media, and guiding the budget and strategic planning to strengthen the Y’s mission in the

Qualifications

• Bachelor’s degree in marketing or related field.
• 3+ years of marketing, public relations and communications experience.
• Excellent written and verbal communication skills.
• Proven organizational and customer service skills.
• Established working relationships with local media preferred.

Responsibilities

• Develop and implement strategic marketing plans to achieve Association's short- and long-term goals to support sales and revenue objectives.
• Research, analyze and monitor financial, technological, and demographic factors to capitalize on market opportunities.
• Plan, create, and coordinate advertising and promotional activities across print, online, video and other media; manage website and social media strategies.
• Public relations: plan and implement PR strategies; respond to media inquiries; maintain media contacts; ensure brand alignment.
• Oversee brand compliance and budgeting; support strategic planning and community partnerships.

Skills

Public speaking

Written communication

Verbal communication

Organizational skills

Media relations

Education

Bachelor’s degree in marketing or related field

3+ years of marketing, public relations and communications experience

Job description

Akron Area YMCA is seeking a Marketing Director to lead marketing and communications efforts in Akron, OH. You will plan, coordinate and implement marketing strategies to support sales, revenue and community engagement, ensuring brand compliance and effective internal/external communications.

Responsibilities include overseeing public relations, managing digital channels, developing partnerships with local media, and guiding the budget and strategic planning to strengthen the Y’s mission in the