Strategic Marketing & Communications Specialist

Mary Washington Healthcare; Fredericksburg (VA); On-site; USD 44,000 - 62,000; Full time

Job summary

Mary Washington Healthcare in Fredericksburg, VA is seeking a Marketing Communications Specialist to develop, execute, and manage integrated marketing plans across digital, social, web, print, and multimedia. You will partner with internal teams and physicians to ensure brand consistency and impactful content.

The role requires a Bachelor's degree in marketing or related field and at least 3 years in marketing; healthcare experience is strongly preferred.

Qualifications

• Bachelor's degree in marketing, communications, business, or healthcare administration.
• Minimum of three (3) years in a marketing-related role.
• Healthcare or advertising agency experience strongly preferred.
• Strong writing, editing, and verbal communication skills.
• Experience with social media platforms and content creation.

Responsibilities

• Develops and maintains integrated marketing plans aligned with organizational goals.
• Leads IMC planning meetings and shares analytics with stakeholders.
• Executes campaigns across digital, social, print, and media channels.
• Produces press releases, blogs, social content, and website copy.
• Oversees creative assets and coordinates vendor deliverables.
• Monitors performance analytics and informs strategy with data.

Skills

Communication

Writing

Project management

Organizational skills

Social media savvy

Education

Bachelor's degree in marketing/communications/business/healthcare administration

Tools

PM software

SharePoint

MS Office

Job description

Mary Washington Healthcare in Fredericksburg, VA is seeking a Marketing Communications Specialist to develop, execute, and manage integrated marketing plans across digital, social, web, print, and multimedia. You will partner with internal teams and physicians to ensure brand consistency and impactful content.

The role requires a Bachelor's degree in marketing or related field and at least 3 years in marketing; healthcare experience is strongly preferred.