Assistant VP, Strategic Marketing & Communications

The City University of New York; New York (NY); On-site; USD 185,000 - 192,000; Full time

Job summary

Brooklyn College, a proud member of The City University of New York, seeks an Assistant Vice President for Marketing and Communications to lead strategic communications, marketing and media relations across the College. You will work with Admissions to shape a dynamic marketing strategy that expands enrollment and enhances the College’s reputation.

The role requires senior leadership, oversight of brand and content, crisis communications, and data-driven assessment to optimize resources and

Qualifications

• This position requires a minimum of a Bachelor’s degree and eight years of related experience in higher education or a similar setting.
• A Master’s degree in marketing, public relations, journalism, or related field is a plus.
• Extensive experience leading marketing and communications teams and cross-functional collaboration.

Responsibilities

• Lead development and implementation of strategic communications, marketing, and media relations for the College.
• Oversee admissions marketing strategy to expand enrollment and enhance reputation.
• Manage the College’s website and coordinate content with campus stakeholders.

Skills

Marketing leadership

Strategic communications

Crisis communications

Media relations

Executive communications

Brand management

Content strategy

Education

Bachelor's degree

Master's degree (preferred)

Job description

Brooklyn College, a proud member of The City University of New York, seeks an Assistant Vice President for Marketing and Communications to lead strategic communications, marketing and media relations across the College. You will work with Admissions to shape a dynamic marketing strategy that expands enrollment and enhances the College’s reputation.

The role requires senior leadership, oversight of brand and content, crisis communications, and data-driven assessment to optimize resources and