Assistant Vice President, Marketing & Strategic Communications

Valencia College; Orlando (FL); On-site; USD 133,000 - 170,000; Full time

Job summary

Valencia College seeks an experienced leader to serve as Assistant Vice President, Marketing & Strategic Communications, guiding integrated communications, audience engagement, and marketing operations. This senior role partners with the Chief Communications Officer to translate college priorities into coordinated strategies across channels, while driving performance and continuous improvement.

The AVP will supervise channels & engagement, hub operations, and cross-functional teams, ensuring

Qualifications

• Master’s degree from a regionally accredited institution, or an equivalent combination of related education, training, and experience.
• Seven (7) years of progressively responsible experience in communications, marketing, public relations, digital engagement, communications operations, or a related field, including leadership.
• Experience leading multidisciplinary teams in a complex or distributed organization.
• Experience developing, implementing, and evaluating integrated marketing and communications strategies across multiple channels and functions.
• Experience leading cross-functional communications, marketing, and engagement initiatives across creative, digital, PR, organizational communications, and marketing operations.
• Experience translating organizational priorities into integrated communications and marketing strategies and initiatives.

Responsibilities

• Provide strategic leadership for Valencia College’s integrated communications channels, audience engagement, and marketing operations.
• Lead development, implementation and evaluation of integrated media strategies across paid, earned, shared and owned channels.
• Oversee Channels & Engagement and Hub teams, including PR, digital strategy, social media, advertising and promotion, and marketing operations.
• Direct division-wide planning, workflow prioritization, and performance measurement in partnership with senior leadership.
• Coordinate cross-functional initiatives and guide resource decisions to align with institutional priorities.
• Ensure responsive leadership during urgent, sensitive, or high-visibility situations and protect the college’s reputation.

Skills

Strategic leadership

Cross-functional leadership

Integrated marketing & communications

Audience engagement

Digital engagement

Public relations

Education

Master’s degree in communications/marketing or related field

Job description

Assistant Vice President, Marketing & Strategic Communications

Please see Special Instructions for more details.

Please Note: A letter of interest responding to the specific prompt identified below is required as part of the application submission.

Valencia College is a dedicated institution committed to fostering creativity, innovation, and excellence while transforming the lives of our students and strengthening the communities we serve. We are seeking a creative, collaborative, and strategic leader to join our Marketing & Strategic Communications team as the Assistant Vice President, Marketing & Strategic Communications.

This is a newly created leadership position that will work closely with the Chief Communications Officer to advance the College’s marketing, communications, audience engagement, and strategic priorities. The AVP will provide strategic leadership and oversight for Valencia College’s integrated communications channels, audience engagement, and marketing operations, ensuring that strategy, execution, and performance remain aligned with institutional priorities.

We are looking for a visionary leader who understands how communications, marketing, digital engagement, public relations, creative strategy, and operations work together to build meaningful connections with audiences, advance institutional goals and measure results to make improvements.

About Our Marketing & Strategic Communications department

Our team is responsible for strategic communications that strengthen awareness and support the Valencia College mission to be the nation’s leading community college, which is dedicated to serving and enhancing the lives of the people who live throughout Central Florida.

Required Qualifications:

• Master’s degree from a regionally accredited institution, or an equivalent combination of related education, training, and experience in Communications, Marketing, Public Relations, Journalism, Business Administration, Organizational Leadership, or a related field.
• Seven (7) years of progressively responsible experience in communications, marketing, public relations, digital engagement, communications operations, or a related field, including leadership experience.
• Demonstrated experience leading, developing, and supporting multidisciplinary teams in a complex or distributed organization.
• Experience developing, implementing, and evaluating integrated marketing and communications strategies across multiple channels and functions.
• Experience leading cross-functional communications, marketing, and engagement initiatives, including collaboration across creative, digital, public relations, organizational communications, and marketing operations.
• Experience translating organizational priorities into integrated communications and marketing strategies and initiatives.

Valencia's Total Rewards Commitment

Valencia College is committed to providing employees with a competitive and comprehensive total rewards package. Your total rewards include significantly more than just your base pay. Our total rewards program offers a wide-ranging combination of pay, benefits, professional development, work/life balance in a meaningful, collaborative work environment, and so much more…

Additional Information:

• This position will operate in a primarily on-site environment.
• This position is not eligible for Veteran’s Preference under Florida Statute 295.07(5)(a), F.S.
• Applicants must complete the entire online application and include work history, even if attaching a resume. This position also requires a valid driver’s license and your driver’s license information must be included as well. Any incomplete applications will not be considered.
• Please note that you will need to establish and maintain Florida residency within 30 days from your start date if selected for this position.
• Selected candidates recommended for hire may be required to complete pre-employment screenings as a condition of employment, which may include but are not limited to a criminal background check, drug screening, professional reference verification, and driver’s license verification. The Office of Organizational Development and Human Resources (ODHR) will confirm applicable requirements during the hiring process.

About this Position

Position Number

Position Number SE2157

Position Title

Position Title Assistant Vice President, Marketing & Strategic Communications

Job Type

Job Type Staff

FT/PT

FT/PT Full-Time

Employee Class Description

Employee Class Description A4-Administrative Staff, Senior

General Position Description

This position provides strategic leadership and oversight for Valencia College’s integrated communications channels, audience engagement, and marketing operations functions. Oversees Channels & Engagement and the Hub, including public relations, digital strategy, social media, advertising and promotion, intake, workflow, prioritization, performance measurement, and continuous improvement. Partners with the Chief Communications Officer and college leadership to translate institutional priorities into coordinated communications and marketing strategies that strengthen engagement, advance institutional goals, and support student success. Coordinates division-wide planning, workflow, prioritization and performance in partnership with the Senior Director, Content Studio, and provides operational leadership during urgent, sensitive or high-visibility situations.

Flexible Work Arrangement

Flexible Work Arrangement Majority/Primarily On-site: Employee performs the majority of job duties on-site, but may occasionally work remotely.

Grade

Grade 2047

Exemption Status

Exemption Status Exempt

Posting Number

Posting Number S4167P

Location(s)

Proposed Work Schedule (Please note hours subject to change based on business needs)

Monday – Friday 8AM to 5PM
Schedule is subject to change based on departmental and business needs.

Temporary Position (Temp or Grant Funded) Details

Salary Range

Salary Range $133,111 - $169,716

Essential Job Functions

1. Provides strategic leadership and oversight for the College’s integrated communications channels, audience engagement, and marketing operations functions. Aligns related strategies, programs, and services with the College’s mission, Strategic Impact Plan and institutional priorities.

2. Leads the development, implementation and evaluation of integrated paid, earned, shared and owned media strategies. Establishes audience, channel, sequencing and distribution approaches that strengthen engagement, support enrollment and institutional objectives and protect and advance the College’s reputation.

3. Leads assigned Channels & Engagement and Hub teams, including leaders responsible for public relations, digital strategy, social media, advertising and promotion, marketing operations, workflow, insights and performance.

4. Oversees the Hub as the central operating and coordination function for Marketing & Strategic Communications. Establishes and continuously improves division wide systems, processes, standards, and operating procedures that support effective intake, prioritization, workflow, resource coordination, project visibility, and accountability.

5. Coordinates division-wide planning, prioritization, and performance in partnership with the Senior Director, Content Studio, connecting institutional needs and audience and channel strategies with content planning and production.

6. Partners with the Chief Communications Officer to translate institutional priorities into coordinated communications and marketing action. Integrates audience needs, stakeholder context, channel considerations, operational capacity, and performance information into recommendations, plans, and resource decisions.

7. Provides strategic guidance to Marketing & Strategic Communications operations during urgent, sensitive or high-visibility situations and supports continuity of operations when the Chief Communications Officer is unavailable. Organizes cross-functional response, anticipates communications and reputational risks, and elevates matters requiring executive or institutional judgment.

8. Leads the development of performance measures for communications and marketing initiatives. Integrates qualitative and quantitative information across channels and functions to evaluate effectiveness, identify trends, and inform strategy, prioritization, and resource allocation.

9. Oversees regular reporting, assessment, and continuous improvement. Provides data-informed recommendations to the Chief Communications Officer and College leaders to strengthen communications and marketing strategies, processes, and outcomes.

10. Builds collaborative relationships with college leaders and partners to understand institutional needs, provide strategic consultation and coordinate effective communications and marketing support. Leads selected cross-functional initiatives and represents Marketing & Strategic Communications on institutional committees and planning groups, as assigned.

11. Guides, evaluates, and delegates work to assigned leaders and employees. Completes the performance management process according to college policy and established timelines. Coaches and develops staff, supports program improvements and encourages professional growth, collaboration and accountability.

12. Develops and manages assigned budgets and resources. Evaluates staffing, technology, vendor, and operational needs and recommends resource allocations aligned with institutional priorities, expected outcomes, and sustainable team capacity.

13. Ensures assigned communications, marketing, and operational functions adhere to applicable laws, regulations, institutional policies, accessibility requirements, brand standards, and professional practices. Maintains awareness of emerging practices and changes affecting areas of responsibility.

14. Performs other related duties as assigned.

Qualifications

Drivers License Requirement

Drivers License Requirement

Drivers License Requirement Not Applicable

Required Qualifications

Required Minimum Education

Required Minimum Education Master’s Degree from a regionally accredited institution, or any equivalent combination of related education, training, and/or experience which provides the required knowledge, skills, and abilities to perform the essential functions.

Required Field of Study

Communications, Marketing, Public Relations, Journalism, Business Administration, Organizational Leadership, or a related field.

Other Required Qualifications

Seven (7) years of progressively responsible experience in communications, marketing, public relations, digital engagement, communications operations, or a related field, including leadership responsibilities.

Experience leading multidisciplinary teams and developing, implementing, and evaluating integrated communications or marketing strategies.

Required License/Certification

Preferred Qualifications

Preferred Education & Field of Study

Preferred Type of Experience

Experience leading communications, marketing, engagement or related operations in a large, complex or distributed organization.

Experience overseeing multiple communications channels and functions, developing integrated audience strategies, and coordinating work across creative, digital, public relations, organizational communications, and marketing operations teams.

Experience designing or leading intake, prioritization, workflow, capacity planning, performance measurement, or continuous improvement systems.

Experience in higher education, public service, or another mission-driven organization.

Experience providing senior counsel and coordinating communications operations during urgent, sensitive, or high-visibility situations.

Preferred Licenses/Certification

Relevant professional certification in Communications, Public Relations, Marketing, Project Management, Change Management, or a related discipline.

Knowledge, Skills and Abilities

Knowledge, Skills and Abilities

1. Comprehensive knowledge of integrated communications and marketing strategy, including paid, earned, shared and owned media, audience strategy, organizational communications, public relations, digital communications, social media, advertising and reputation management.

2. Knowledge of communications and marketing operations, including intake, prioritization, workflow governance, project visibility, capacity planning, resource coordination, and continuous improvement.

3. Strong strategic leadership and team management skills, with the ability to lead multidisciplinary teams, develop leaders, delegate responsibility, and foster collaboration and accountability.

4. Ability to translate institutional priorities and complex organizational needs to coordinated communications and marketing strategies, operating plans, and measurable outcomes.

5. Ability to provide informed counsel on complex, sensitive, and reputationally significant matters, exercise sound professional judgment, and maintain confidentiality.

6. Strong analytical skills, including the ability to establish meaningful performance measures, interpret qualitative and quantitative information, identify trends, and recommend improvements in strategy, processes, and resource allocation.

7. Ability to design, implement, assess, and improve systems, processes, standards, and operating practices that support effective communications and marketing operations.

8. Demonstrated relationship management, consultation, facilitation, negotiation, conflict engagement, and cross-functional leadership skills.

9. Ability to effectively communicate interpersonally, orally and in writing, with the ability to communicate complex information clearly to a wide range of audiences.

10. Ability to manage multiple priorities, budgets, and resources in a complex and changing environment while balancing institutional priorities, expected outcomes, operational capacity, and responsible stewardship.

Working Conditions

General Working Conditions

This job primarily operates in a professional office environment. The employee will routinely operate standard office equipment including but not limited to computers, keyboards, mouse, phones, photocopiers, printers, scanners, filing cabinets and fax machines. While performing the duties of this job, the noise level in the work environment is usually quiet to moderate.

Typical physical competencies include but are not limited to frequently remaining stationary, moving, reaching, positioning self and occasionally ascending/descending, lifting/moving objects weighing between 5-15 pounds. This job also entails frequently communicating, discerning and exchanging information, detecting and perceiving objects up close, at a distance, and the ability to adjust focus. Cognitive abilities include but are not limited to frequently using discretion, judgment, reasoning, memory, learning, maintaining confidentiality, comprehension, problem solving, and decision-making.

The typical work environment, physical and cognitive demands listed above are representative of those that must be met by an employee to successfully perform the essential functions.

The College has a process to identify and make available reasonable accommodations to enable individuals with disabilities to perform the essential functions.

Job specific working conditions

The College anticipates that the person filling this position will need to be available throughout the workday and, on some occasions, outside regular work hours to coordinate urgent, sensitive or high-visibility communications needs.

The position may require travel among Valencia College locations and attendance at college or community events outside regular business hours.

Job Specific Designation

Supplemental Questions

Required fields are indicated with an asterisk (*)