Strategic Marketing & Communications Leader

Columbia Metropolitan Convention & Visitors Bureau (GCC); Columbia (SC); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Vision insurance

401(k)

Dental insurance

Job summary

Columbia Metropolitan Convention & Visitors Bureau (GCC) seeks a strategic VP of Marketing & Communications to guide all marketing and communications initiatives for the DMO, Convention Center, and ECSC Sports. The role collaborates with the CEO and Executive Director to secure funding and raise community awareness of ECSC's mission.

The position leads marketing and communications teams, drives brand integrity, and builds partnerships with local attractions and vendors to advance the

Qualifications

• Bachelor's degree in Marketing or Communications is required.
• 8-10 years of progressive experience related to management, sales and marketing with 4-5 years in a management role.

Responsibilities

• Develop and oversee execution of annual marketing plans.
• Manage director of marketing and oversee the team under them.
• Research and facilitate paid space advertising placements and maintain relationships with advertising contacts.
• Act as brand ambassador and ensure proper brand usage across the organization and community.
• Educate the community on Experience Columbia SC's mission and build partnerships.
• Coordinate with agencies and vendors through RFPs when needed.
• Organize meetings with local attractions to streamline marketing efforts.
• Lead interdepartmental meetings to improve communication.
• Assist with brainstorming and ideas for special events.

Skills

Interpersonal Skills

Visionary Leadership

Change Management

Delegation

Judgment

Education

Bachelor's degree in Marketing or Communications

Job description

Columbia Metropolitan Convention & Visitors Bureau (GCC) seeks a strategic VP of Marketing & Communications to guide all marketing and communications initiatives for the DMO, Convention Center, and ECSC Sports. The role collaborates with the CEO and Executive Director to secure funding and raise community awareness of ECSC's mission.

The position leads marketing and communications teams, drives brand integrity, and builds partnerships with local attractions and vendors to advance the