Strategic Marketing & External Communications Director

VNA of the Treasure Coast; Vero Beach (FL); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Competitive pay

Up to 18 paid days off in first year

Health, dental and vision insurance

Employer paid term life insurance

403b retirement plan with match

Mobile Health Clinic access

Tuition reimbursement

Free CEU credits

Employee Assistance Plan (EAP)

Local and national discounts

Job summary

VNA of the Treasure Coast seeks a Director of Marketing & External Communications to lead enterprise marketing, brand management and external communications. You will shape strategies, oversee digital presence, and guide public relations to advance the mission.

The role collaborates with senior leaders to translate growth priorities into measurable marketing programs, campaigns and budget management, ensuring nonprofit integrity and community impact.

Qualifications

• Bachelor’s degree required; seven+ years in marketing/communications preferred (healthcare/nonprofit experience a plus).
• Experience developing integrated marketing strategies and managing brand, digital marketing and campaigns.
• Leadership of associates and cross-functional teams with budget and vendor management.

Responsibilities

• Develop and evaluate VNATC's enterprise marketing and external communications strategy.
• Lead development of annual marketing plan, priorities and performance measures.
• Oversee external communications, media relations and digital presence across channels.
• Direct creative production, brand standards and messaging aligned with mission.

Skills

Strategic marketing

Brand management

Digital marketing

External communications

Public relations

Campaign management

Leadership

Budget management

Analytics

Education

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business or related field

Job description

VNA of the Treasure Coast seeks a Director of Marketing & External Communications to lead enterprise marketing, brand management and external communications. You will shape strategies, oversee digital presence, and guide public relations to advance the mission.

The role collaborates with senior leaders to translate growth priorities into measurable marketing programs, campaigns and budget management, ensuring nonprofit integrity and community impact.