Strategic Marketing & Communications Lead

Geisinger; United States; Remote; USD 85,000 - 120,000; Full time

Job summary

Geisinger is seeking a marketing/communications leader to develop and implement comprehensive engagement plans for internal stakeholders, lines of business, and functional departments. You will lead cross-functional teams and apply enterprise-wide insight to strategy development.

The role requires strong analytical skills, 5+ years of experience, and a Bachelor’s degree in marketing or related field. This position is office-based with potential remote work options and a collaborative,

Qualifications

• Bachelor’s degree in marketing, public relations, or related field.
• Minimum 5 years of related work experience.
• Strong computer literacy and analytical skills.

Responsibilities

• Plans, researches, and performs analysis to develop a comprehensive marketing/communications/digital engagement strategy for internal clients.
• Uses analytical and critical thinking to interpret data to understand and respond to industry and market trends as they relate to relevant clients.
• Produces a matrixed, cross-functional team of marketing, communications, and digital engagement experts to implement their plans.
• In partnership with clients, develops proactive strategies, plans, and initiatives to achieve Geisinger’s priorities and objectives.
• Understands the business objectives of the organization at the enterprise, business unit, departmental, institute, and regional level and applies that understanding to strategy development.
• Identifies, evaluates, and recommends audience, market, product, program and/or service opportunities based on market/audience need and translate those needs into a value-added marketing/communication/digital strategy.
• Working in a matrixed environment, leads a team of cross-functional marketing, communications, and digital engagement experts to co-create tactical plans and successfully deploy and evaluate them.
• Keeps abreast of the external and internal environmental trends that could impact the strategy such as regional competitive environment, clinical advances, technological enhancements, employment trends, and industry trends.
• Monitors for issues that may negatively affect Geisinger’s brand or operations.
• Partners with dedicated project managers to implement plans and monitor progress.
• Tracks and reports process and outcome metrics for assigned projects and plans. Metrics might include leads or conversions for new patients or members, cost per lead/conversion, number of physician referrals, revenue generated, enhanced preference and awareness, number of media hits, ad equivalency, event attendees, employee engagement data, GHP member satisfaction, earned media share of voice, web traffic or social media engagement.
• Establishes themselves as a trusted advisor to clients and manages client expectations through transparent and frequent communications and collaboration.
• Presents recommendations, plans, status reports and metrics to clients and leadership.

Skills

Computer Literacy

Critical Thinking

Organizing

Education

Bachelor's Degree - Required

Bachelor’s Degree - Marketing/Public Relations Preferred

Job description

Geisinger is seeking a marketing/communications leader to develop and implement comprehensive engagement plans for internal stakeholders, lines of business, and functional departments. You will lead cross-functional teams and apply enterprise-wide insight to strategy development.

The role requires strong analytical skills, 5+ years of experience, and a Bachelor’s degree in marketing or related field. This position is office-based with potential remote work options and a collaborative,