Senior Marketing & Communications Strategist

Geisinger; Danville (PA); On-site; USD 70,000 - 110,000; Full time

Job summary

Geisinger in Danville, PA, seeks a communications professional to develop, implement, and evaluate provider and member communication plans for product lines and services, including direct mail, website content, and provider portal publications.

The role collaborates with Print Shop and external vendors to produce materials, oversees budgets, and coordinates market research to improve plans and outcomes for patients and members.

Qualifications

• Minimum of 7 years relevant experience.
• High School Diploma or GED required.

Responsibilities

• Develops and oversees tracking and accountability methods for all projects.
• Uses evaluations to determine future direction.
• Contributes to internal communications.
• Prepares information for internal communications vehicles as appropriate.
• Coordinates projects with external printers, graphic artists, photographers, etc.
• Works collaboratively with management and staff.
• Ensures effective communication processes exist within the team.
• Tailors oral and written communications according to the audience.
• Works with management to develop annual budgets and meet those budgets.
• Maintains and updates internal and external web sites and assists in web development.
• Develops marketing communications in assigned areas.
• Coordinates market research to develop plans and evaluate programs.
• Distributes regulated materials for members and providers including educational materials, brochures, newsletters, letters, emails.
• Responsible for Provider List production across all LOBs.
• Participates in project implementation and quality workgroups.
• Acts as liaison with external agencies, printers, mail houses, and training.

Education

High School Diploma or GED

Job description

Job Summary

Responsible for development, implementation, and evaluation of provider and member communication plans and activities for product lines and services. These include but are not limited to direct mail, website development, and provider portal, new and renewing member packets, collaterals, fulfillment, and inventory projections. Responsible for working cooperatively with department staff, the Print Shop and external vendors to develop, write and produce publications in support of mission and goals of Geisinger.

Job Duties

• Develops and oversees tracking and accountability methods for all projects.

• Uses these evaluations to determine future direction.

• Contributes to internal communications.

• Prepares information for internal communications vehicles as appropriate.

• Coordinates projects with external printers, graphic artists, photographers, etc.

• as needed.

• Works collaboratively and appropriately communicates with management and staff.

• Ensures effective communication processes exist within the team and are used.

• Tailors oral and written communications according to the audience.

• Works with management to develop annual budgets and meet those budgets.

• Maintains and updates appropriate sections of internal and external Web sites and assists in development of Web.

• Works to develop marketing communications in assigned areas.

• Coordinates market research as necessary to develop plans and evaluate completed programs.

• Implements plans by preparing and distributing regulated materials for members and providers including, educational materials, brochures, newsletters, letters, electronic communications, etc.

• Responsible for Provider List production across all LOBs.

• This includes leading internal groups and external vendor relationship to ensure accurate data and on-time delivery of this key sales piece.

• Participates in project implementation and quality workgroups.

• Serves as a resource for regulatory audits.

• Serves as a liaison with external agencies, printers, mail houses, and computer training.

Work is typically performed in an office environment. Travel may be required. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job. *Relevant experience may be a combination of related work experience and degree obtained (Associate’s Degree = 2 years; Bachelor’s Degree = 4 years).

Position Details

Education

High School Diploma or Equivalent (GED)- (Required)

Experience

Minimum of 7 years-Relevant experience* (Required)

Certification(s) and License(s)

OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.

We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.