Strategic Marketing & Communications Executive

PRSA Charlotte; Charlotte, Northern (NC, KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Canopy Realtor Association/Canopy MLS seeks a Vice President of Marketing and Communications to provide executive leadership for all marketing, branding, and communications efforts. This role shapes strategy across communications, digital marketing, public relations, media relations, events, and broker engagement while leading a four-person team and managing agency partnerships.

The incumbent will develop organization-wide marketing plans, serve as chief copywriter for major initiatives, and

Qualifications

• Bachelor's degree required in relevant field.
• 10+ years of progressive marketing and communications experience.
• Proven people-leader with experience managing teams and complex initiatives.
• Strong strategic thinking, creativity, and execution skills.

Responsibilities

• Advise executive leadership and board on communications strategy.
• Lead integrated marketing across digital, print, media and social channels.
• Oversee Brand Ambassador Program with 300+ ambassadors.
• Ensure brand consistency across all platforms.
• Oversee speaking engagements and industry recognition.
• Guide analytics and performance measures.
• Develop organization-wide marketing plans.
• Act as chief copywriter for major campaigns.
• Drive revenue growth through marketing initiatives.

Skills

People leadership

Strategic thinking

Writing skills

Verbal communication

Presentation skills

Project management

Education

Bachelor's degree in Communications, Marketing, Journalism, Public Relations, English or related field

Job description

Canopy Realtor Association/Canopy MLS seeks a Vice President of Marketing and Communications to provide executive leadership for all marketing, branding, and communications efforts. This role shapes strategy across communications, digital marketing, public relations, media relations, events, and broker engagement while leading a four-person team and managing agency partnerships.

The incumbent will develop organization-wide marketing plans, serve as chief copywriter for major initiatives, and