VP of Communications & Brand Strategy

Capital Coast; New York (NY); Hybrid; USD 185,000 - 230,000; Full time

Job summary

SERHANT. is seeking a strategic, dynamic Vice President of Communications to lead internal communications and public relations across all states we operate in.

This executive will shape our brand narrative nationally, regionally, and locally, empowering Local Leaders and State Brokers of Record with the tools and visibility to elevate agents and markets. This role is a blend of strategist, operator, and trusted advisor.

Qualifications

• 10+ years of progressive experience in communications, public relations, or corporate affairs.
• Experience leading communications across multiple markets or regions.
• Strong understanding of media relations, crisis communications, and executive messaging.
• Experience supporting field-based leaders or franchise/affiliate networks is strongly preferred.
• Real estate or highly regulated industry experience is a plus.
• Exceptional executive presence, judgment, and relationship-building skills.
• Proven ability to build infrastructure in high-growth environments.
• Demonstrated ability to own a communications budget and make disciplined resource allocation decisions in a high-growth environment.

Responsibilities

• Develop and execute a comprehensive enterprise communications strategy aligned with growth goals.
• Build scalable PR processes across states and markets.
• Maintain brand consistency and coherent messaging nationwide.
• Advise executives on messaging, positioning, and reputational risk.
• Own the communications narrative for 3–5 years and the communications P&L and budget.
• Lead national and state-level PR strategy and secure major media placements.
• Design tools, templates, and training for Local Leaders to execute PR plans.
• Design internal communications framework linking corporate strategy to field execution.

Skills

Strategic Vision

Influential Leadership

Cross-Functional Collaboration

Brand Stewardship

Crisis Agility

Scalable Systems Thinking

Storytelling Excellence

Job description

SERHANT. is seeking a strategic, dynamic Vice President of Communications to lead internal communications and public relations across all states we operate in.

This executive will shape our brand narrative nationally, regionally, and locally, empowering Local Leaders and State Brokers of Record with the tools and visibility to elevate agents and markets. This role is a blend of strategist, operator, and trusted advisor.