Strategic Marketing & Communications Director - Vet Med

TrulyHired; Blacksburg (VA); Hybrid; USD 95,000 - 110,000; Full time

Job summary

Virginia Tech seeks a Director of Marketing and Communications for the Virginia-Maryland College of Veterinary Medicine to lead a comprehensive, strategic program aligned with university priorities. The role collaborates with leadership, advancement, and campus teams to elevate branding, messaging, and outreach across digital and print channels.

The position supervises four professionals, manages a broad portfolio, and reports to senior leaders for both VMCVM and university priorities.

Qualifications

• Master's degree in communications, journalism, or related field; or bachelor's with experience equating to an advanced degree.
• Demonstrated ability to develop, implement, and evaluate a comprehensive, strategic marketing and communications program.
• Ability to define goals and objectives, identify target audiences, and measure progress toward communications and marketing goals.
• Demonstrated strong communications, leadership, and interpersonal skills.
• Familiarity with a range of communications principles including messaging, graphic design, visual communications, branding, marketing, advertising, electronic communications, and social media.
• Ability to be self-motivated and capable of working in a complex matrix management environment.

Responsibilities

• Develop, implement, and evaluate a comprehensive strategic marketing and communications plan.
• Oversee content creation for digital and print platforms.
• Ensure content aligns with university branding guidelines.
• Oversee and edit content across multiple platforms, including websites and social media.
• Collaborate with university leadership, advancement, and marketing teams to support initiatives.
• Manage a team of marketing professionals and drive data-informed decisions.

Skills

Strategic marketing

Audience targeting

Leadership

Branding

Social media

Self-motivation

Education

Master's degree in communications/journalism

Bachelor's with equivalent experience

Tools

Content management systems

Email platforms

Graphic design tools

Job description

Virginia Tech seeks a Director of Marketing and Communications for the Virginia-Maryland College of Veterinary Medicine to lead a comprehensive, strategic program aligned with university priorities. The role collaborates with leadership, advancement, and campus teams to elevate branding, messaging, and outreach across digital and print channels.

The position supervises four professionals, manages a broad portfolio, and reports to senior leaders for both VMCVM and university priorities.