Strategic Marketing & Communications Director

Senior Vice Pres Advancement

Blacksburg (VA)

On-site

USD 80,000 - 90,000

Full time

14 days+

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Job summary

The Director of Marketing and Communications for the College of Natural Resources and Environment (CNRE) at Virginia Tech leads a strategic program aligned with university priorities. Based in Blacksburg, you will guide content, branding, and communications across digital and print platforms, while collaborating with the advancement team and senior leadership.

You will manage a small team, set goals, and drive data-informed decisions to elevate CNRE’s presence.

Qualifications

Master's in communications, marketing, journalism, or related field, or a BA with equivalent experience.
Experience in communications, marketing, or related field.
Familiar with messaging, writing, editing, branding, and social media.
Strong leadership, interpersonal, and collaboration skills.
Ability to manage a complex matrix environment and strategic programs.

Responsibilities

Develop, implement, and evaluate a comprehensive CNRE marketing plan.
Oversee creation of high-quality content for digital and print platforms.
Ensure content aligns with university brand standards and guidelines.
Lead marketing activities across the college and departments.
Use metrics to assess and improve marketing effectiveness.
Collaborate with CNRE advancement, leadership, and campus partners.
Oversee CNRE content quality across websites, newsletters, and social media.
Develop and manage a media relations program with regional and national outlets.