Strategic Marketing & Communications Director (Higher Ed)

Commonwealth of VA Careers; Virginia; Vor Ort; USD 95.000 - 110.000; Vollzeit

Zusammenfassung

The Director of Marketing and Communications for the Virginia-Maryland College of Veterinary Medicine (VMCVM) leads a strategic program aligned with university priorities, delivering content, campaigns, and branding across platforms. Based at the Virginia Tech campus in Blacksburg, you will supervise a team and collaborate with senior leaders to advance VMCVM and university goals.

The role requires a Master's degree in communications or related field, strong leadership, and a track record in

Qualifikationen

• Master's degree in communications, journalism, or related field or Bachelor's with experience equating to an advanced degree
• Ability to develop, implement, and evaluate a comprehensive, strategic marketing and communications program
• Ability to define goals and objectives, identify target audiences, and measure progress toward goals
• Demonstrated strong communications, leadership, and interpersonal skills
• Familiarity with messaging, branding, marketing, and social media principles
• Ability to work in a complex matrix management environment

Aufgaben

• Develop, implement, and evaluate a comprehensive marketing and communications plan for VMCVM and university.
• Oversee creation of high-quality content for digital and print platforms.
• Ensure content aligns with university brand and editorial guidelines.
• Oversee marketing and communications activities across VMCVM.
• Use metrics to gauge and improve effectiveness of strategies.
• Collaborate with VMCVM teams and university partners.
• Edit content for consistency across platforms and publications.
• Develop and manage a comprehensive media relations program.

Kenntnisse

Strategic marketing

Leadership

Interpersonal skills

Branding

Ausbildung

Master's degree in communications or related field

Bachelor's degree with related experience

Tools

Content management systems

Email platforms

Graphic design software

Jobbeschreibung

The Director of Marketing and Communications for the Virginia-Maryland College of Veterinary Medicine (VMCVM) leads a strategic program aligned with university priorities, delivering content, campaigns, and branding across platforms. Based at the Virginia Tech campus in Blacksburg, you will supervise a team and collaborate with senior leaders to advance VMCVM and university goals.

The role requires a Master's degree in communications or related field, strong leadership, and a track record in