Strategic Marketing Campaign Lead - Hybrid

Socket.dev; Washington (District of Columbia); On-site; USD 73,000 - 75,000; Full time

Job summary

American University in Washington, DC is hiring an Integrated Marketing Project Manager to lead multi-channel campaigns from concept through execution. You will translate SPA priorities into data-informed marketing initiatives and coordinate with the Communications & Marketing team to produce compelling content while maintaining brand standards.

The role requires a Bachelor's in Marketing or related field, 3–5 years in campaign management, and strong project management skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field is required.
• 3–5 years of progressive experience in marketing, campaign management, or related field.
• Master’s degree preferred (may be substituted with additional relevant experience).

Responsibilities

• Develop and implement integrated marketing campaigns aligned with university priorities.
• Coordinate with SPA Communications & Marketing to create content and assets across channels.
• Track performance metrics and optimize campaigns for engagement and ROI.
• Ensure brand consistency and adherence to accessibility and policy guidelines.
• Provide data-informed insights to leadership for future marketing efforts.
• Manage timelines, budgets, and cross-functional coordination across stakeholders.

Skills

Project management

Written communication

Verbal communication

Digital marketing

Multichannel campaigns

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Master’s degree in a related field

Tools

Marketing analytics tools

CRM systems

Marketing automation platforms

Job description

American University in Washington, DC is hiring an Integrated Marketing Project Manager to lead multi-channel campaigns from concept through execution. You will translate SPA priorities into data-informed marketing initiatives and coordinate with the Communications & Marketing team to produce compelling content while maintaining brand standards.

The role requires a Bachelor's in Marketing or related field, 3–5 years in campaign management, and strong project management skills.