Integrated Marketing Campaign Manager (Hybrid)

American University; Washington; Hybrid; USD 73,000 - 75,000; Full time

Benefits offered by this job

Benefits package

Job summary

American University is seeking an Integrated Marketing Project Manager in Washington, DC, to collaborate with SPA’s Director of Marketing and drive integrated campaigns across channels. This role translates institutional priorities into data-informed initiatives and ensures timely delivery within budget.

You will help produce compelling content, maintain brand consistency, and monitor performance to inform leadership decisions for future marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field required.
• 3 - 5 years progressively responsible experience in marketing, campaign management, or related field.
• Experience managing multi-channel marketing campaigns and collaborating in a team environment.

Responsibilities

• Campaign Strategy and Planning: Develop integrated marketing campaigns aligned with priorities; define objectives, KPIs, messaging, and audience targeting.
• Campaign Execution and Project Management: Oversee day-to-day campaign delivery; coordinate with stakeholders, creative partners, digital teams, and vendors.
• Content and Creative Direction: Produce campaign content and assets across digital channels; provide feedback on design and messaging.
• Channel Strategy and Optimization: Manage activities across digital, social media, email, web; optimize reach and engagement.
• Performance Measurement and Analytics: Track metrics, analyze trends, and prepare dashboards for leadership.
• Stakeholder Communication and Compliance: Maintain updates with stakeholders; ensure adherence to policies and brand standards.

Skills

Campaign management

Multi-channel marketing

Cross-functional collaboration

Budget management

Education

Bachelor’s degree in Marketing, Communications, Business Administration, or related field

Master’s degree preferred

Tools

Marketing analytics tools

CRM systems

Marketing automation platforms

Job description

American University is seeking an Integrated Marketing Project Manager in Washington, DC, to collaborate with SPA’s Director of Marketing and drive integrated campaigns across channels. This role translates institutional priorities into data-informed initiatives and ensures timely delivery within budget.

You will help produce compelling content, maintain brand consistency, and monitor performance to inform leadership decisions for future marketing efforts.