Strategic Marketing Analytics Lead

Western Governors University; Salt Lake City (UT); On-site; USD 75,000 - 113,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Wellbeing program

Tuition discount at WGU

Flexible PTO & holidays

Parental leave

Job summary

Western Governors University is seeking a Senior Marketing Analyst to translate complex marketing, enrollment, and student data into actionable insights that drive measurable growth. You will partner cross-functionally to improve applicant conversion, marketing effectiveness, and program alignment, using Lightcast data and Tableau for executive reporting.

The role requires 5+ years of analytics experience, strong SQL and Python/R skills, and the ability to influence senior leadership with

Qualifications

• Extensive experience turning labor market data into actionable insights.
• Expertise with Tableau dashboards for executive reporting.
• Strong background in regression, forecasting, and predictive modeling.
• Deep knowledge of marketing analytics, attribution, and optimization.
• Ability to translate complex data for technical and non-technical audiences.

Responsibilities

• Translate marketing and enrollment data into roadmaps and actionable insights.
• Lead analytics for applicant conversion, website experience, and program alignment.
• Develop executive-ready briefs and presentations.
• Collaborate with Marketing, Enrollment, Product, and Tech teams.
• Build and optimize dashboards and automate reporting in Tableau.

Skills

Labor market intelligence platforms (e

Education

Bachelor's degree in analytics, statistics, economics, mathematics, data science, or related field

Tools

Tableau

SQL

Databricks

Python

R

Job description

Western Governors University is seeking a Senior Marketing Analyst to translate complex marketing, enrollment, and student data into actionable insights that drive measurable growth. You will partner cross-functionally to improve applicant conversion, marketing effectiveness, and program alignment, using Lightcast data and Tableau for executive reporting.

The role requires 5+ years of analytics experience, strong SQL and Python/R skills, and the ability to influence senior leadership with