Strategic Marketing Analytics Intern - Segmentation & Insights

Watts Water Technologies; Andover (MA); Hybrid; USD 29,000 - 32,000; Full time

Benefits offered by this job

Flexible PTO

Paid holidays

Lunch and Learns

Sustainability recognition

Job summary

Watts Water Technologies in North Andover, MA invites a Strategic Marketing Intern to support analytics and segmentation for the corporate marketing team. You will transform product-level sales data into actionable insights and help establish end-market segmentation standards.

This role involves building dashboards, collaborating with Sales, Marketing, Finance and Operations, and documenting data sources and rules.

Qualifications

• Current student (senior status) pursuing a bachelor’s degree in Marketing, Business Administration, Economics, Strategy, Market Research, or a related field.
• Strong analytical and problem-solving skills.
• Advanced proficiency with Microsoft Excel, including PivotTables, Power Query, and lookup functions.
• Experience with SQL, Python, or other data analysis tools.
• Strong communication and stakeholder engagement skills.
• Ability to organize, analyze, and interpret large datasets.
• Strong attention to detail and ability to manage multiple priorities.

Responsibilities

• Consolidate and organize multiple years of product-level sales data into a clean, documented dataset.
• Partner with Marketing leadership to establish and apply end-market vertical segmentation standards and taxonomy.
• Develop product- and bill-of-material-based classification logic to identify likely end-market verticals.
• Analyze sales, customer, and transaction data to identify trends across market segments.
• Create and maintain dashboards, reports, and visualizations for leadership.
• Document methodologies, data sources, and classification rules.
• Collaborate with Sales, Marketing, Finance, Operations, and external partners to align on objectives.
• Develop recommendations to improve future data collection processes.
• Support other projects as assigned by the Senior Manager.

Skills

Analytical skills

Problem-solving

Strong communication

Multitasking

Attention to detail

Accountability

Stakeholder engagement

Education

Senior status; Bachelor's in Marketing/Business Admin/Economics/Strategy/Market Research

Tools

SQL

Python

Power BI

Tableau

Job description

Watts Water Technologies in North Andover, MA invites a Strategic Marketing Intern to support analytics and segmentation for the corporate marketing team. You will transform product-level sales data into actionable insights and help establish end-market segmentation standards.

This role involves building dashboards, collaborating with Sales, Marketing, Finance and Operations, and documenting data sources and rules.