Strategic Marketing Analyst - Coating Services

PPG; Michigan; Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

PPG is seeking a Strategic Marketing Analyst to support the Coatings Services growth strategy through market intelligence, customer insights, and competitive analysis. You will identify where and how the business should grow by delivering actionable insights on markets, industries, customers, and competitors.

You will partner with Commercial Excellence, Sales, Marketing, Operations, and Leadership to drive diversification, pipeline growth, and long‑term planning, reporting to the Senior Manager

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Analytics, Finance, or related field.
• 3+ years in market analysis, strategic marketing, business intelligence, or related functions.
• Experience with customer segmentation, market analysis, competitive intelligence, and strategic planning.

Responsibilities

• Develop market intelligence and industry analyses to identify growth opportunities and strategic priorities.
• Conduct segmentation analyses to identify priority markets and whitespace opportunities.
• Maintain competitive intelligence programs including benchmarking and market positioning assessments.
• Evaluate market opportunities and account prioritization to support growth and diversification.
• Collaborate with commercial, marketing, and leadership teams to expand presence in target markets.

Skills

Market analysis

Strategic thinking

Cross-functional collaboration

Data visualization

Excel

Power BI

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

CRM systems

SQL

Job description

PPG is looking for a Strategic Marketing Analyst to join our team! You will support the Coatings Services growth strategy through market intelligence, customer insights, competitive analysis, and strategic opportunity assessment. You will identify where and how the business should grow by providing actionable insights on markets, industries, customers, competitors, and emerging opportunities. You will work closely with Commercial Excellence, Sales, Marketing, Operations, and Leadership to support diversification efforts, pipeline growth, strategic account targeting, and long‑term business planning. A key responsibility of this role is to build strong partnerships across PPG business units to identify opportunities where Coatings Services can leverage existing customer relationships, market presence, technologies, and industry expertise to accelerate growth in priority markets. You will report to the Senior Manager of Commercial Excellence and Marketing and work a hybrid schedule at either our Pittsburgh, PA office or Troy, Michigan Office.

Key Responsibilities

• Develop market intelligence and industry analyses that identify growth opportunities, emerging trends, market attractiveness, and strategic priorities across target industries, end markets, and geographies.
• Conduct customer, account, and industry segmentation analyses to identify priority markets, target accounts, whitespace opportunities, and commercial growth potential that support diversification and pipeline expansion.
• Maintain competitive intelligence programs including competitor mapping, benchmarking, market positioning assessments, and analysis of competitive threats and opportunities.
• Support strategic growth initiatives by evaluating market opportunities, identifying target industries and accounts, developing account prioritization frameworks, and recommending actions that support market penetration and profitable growth.
• Collaborate with commercial, marketing, and business leaders across PPG to identify cross‑business opportunities, leverage existing customer relationships, and develop strategies that expand Coatings Services' presence in targeted industries and growth markets.
• Partner with Commercial Excellence, Marketing, Sales, and other PPG business units to translate market and customer insights into actionable growth strategies, account plans, campaigns, and business development initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Analytics, Finance, or related field
• 3+ years in market analysis, strategic marketing, business intelligence, commercial strategy, market research, or related functions
• Experience with customer segmentation, market analysis, competitive intelligence, and strategic planning
• Proficiency with Excel, Power BI, CRM systems, and data visualization tools
• Ability to synthesize complex information into actionable business recommendations
• Demonstrated ability to work effectively across functions and business units to build alignment and support growth initiatives

#LI-PRT1

#LI-Hybrid

How we work:

At PPG, we bring teams together to accelerate collaboration and career development, with in‑person work Monday through Thursday and the opportunity to work remotely on Flexible Fridays. Schedules may vary by location.

About us:

PPG: WE PROTECT AND BEAUTIFY THE WORLD

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways thandoes any other company. To learn more, visit www.ppg.com and follow @PPG onX.

The PPG Way 2030

We are customer champions

Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, movefastanddon’tstop until we solve their biggest challenges. When our customers win, we all grow.

We act with purpose and speed

Agile. Data‑driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.

We are excellentoperators

Productive. Collaborative. Accountable. No matter our role, weidentifyproblems, takeownershipand always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support ourfrontline, the faces of PPG to our c