Associate Director, Market Research and Analytics - Specialty Business Franchises

AbbVie; Illinois; On-site; USD 140,000 - 200,000; Full time

Job summary

AbbVie is seeking an Associate Director of Marketing Research & Analytics to design, implement, manage and analyze marketing research initiatives across assigned franchises. You will derive impactful learnings from qualitative and quantitative data and influence strategic decisions with internal partners and external agencies.

The role requires ~10 years in marketing research/analytics, a BA/BS with advanced degree preferred, and experience in pharma data.

Qualifications

• BA or BS degree required; Advanced degree (MA, MS, MBA, PhD) preferred.
• ~10 years relevant marketing research and/or analytics experience required.
• Experience in pharmaceutical industry and pharmaceutical data preferred.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, meticulous attention to detail, and creativity in problem-solving.
• Ability to interact effectively with/present to all levels of the organization.
• Proven experience as an integral member of a high-performing work team.
• Experience in a matrixed and fast-paced environment.
• Strong leadership skills and cross-functional collaboration.

Responsibilities

• Act as intelligence partner across Specialty business franchises to provide strategic insights and build trusted relationships.
• Lead custom research projects and independently manage supplier and stakeholder relationships.
• Synthesize learnings across research, analytics, and market intelligence to inform strategies.
• Maintain knowledge of market trends and communicate to stakeholders.
• Design and execute measurement plans to track in-market tactics impact.
• Collaborate cross-functionally to inform development of strategies and tactics.
• Present learnings confidently across all levels of the organization.
• Manage onshore and offshore research and analytics suppliers.
• Monitor programs within budget and identify cost-saving opportunities.
• Ensure research activities comply with financial and ethical guidelines.

Skills

Analytical reasoning

Business acumen

Leadership

Cross-functional collaboration

Project management

Communication

Problem solving

Education

Bachelor's degree

Advanced degree preferred

Job description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn,Facebook,Instagram,XandYouTube.

The Associate Director of Marketing Research & Analytics will design, implement, manage, analyze, and effectively communicate marketing research and analytics initiatives in support of assigned franchise/brand. The individual will derive high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market intelligence, and internal stakeholder initiatives, and partner across BU MABI pillars as well as with Brand partners and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.

Responsibilities

• Act as intelligence partner across several Specialty business franchises (e.g., Marketing, Leadership Team, Market Access, AbbVie Patient Services, Competitive Intelligence, etc.) focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and burgeoning trends within the disease states.
• Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.
• Perform thought-provoking and sophisticated syntheses of learning across research, analytics, and market intelligence sources to develop actionable insights and recommendations that shape strategies and tactics.
• Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
• Design and execute measurement plans, inclusive of selected operational and performance indicators, to ensure the organization’s understanding of execution of, engagement with, and impact of in market tactics.
• Collaborate cross-functionally to ensure Brand, Market Access, and APS intelligence is leveraged appropriately to inform development of strategies and tactics.
  Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.
• Demonstrate thoughtful confidence in presentation of learnings across all levels of the organization.
• Appropriately manage and collaborate with both onshore and offshore research and analytics suppliers.
• Monitor and manage research and analytics programs within budget and identify opportunities for cost savings where appropriate.
• Ensure all research and analytics activities are conducted in accordance with financial and ethical compliance guidelines.

• BA or BS degree required. Advanced degree (MA, MS, MBA, PhD) preferred.
• ~10 years relevant marketing research and/or analytics experience required.
• Experience in pharmaceutical industry and pharmaceutical data (physician-level prescribing, institutional sales data, payer-prescriber-level data, formulary data, patient-level data, etc.) preferred.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, superior organizational skills, meticulous attention to detail, and creativity in problem-solving.
• Ability to interact effectively with/present to (verbally and in writing) all levels of the organization.
• Proven experience as an integral member of a high-performing work team.
• Experience with and strong aptitude navigating a heavily matrixed and fast-paced environment.
• Strong leadership skills and the ability to collaborate effectively cross-functionally within the organization and with external agencies.
• Demonstrated project management skills.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our long-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html