Strategic Market Insights Partner

PMI (Project Management Institute); Springton Pointe Woods (PA); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Excellent total package

Career development opportunities

Global network access

Flexible work options

Awards and bonus opportunities

Job summary

PMI is seeking a strategic Market Research and Consumer Insights Business Partner who translates data into actionable insights that drive business impact. You will work with senior leadership across marketing, product development, community, strategy, and growth to shape the organization’s future.

The role requires a strong analytical mindset, advanced techniques, and the ability to influence stakeholders. Travel 10-20% is expected as part of this senior leadership position.

Qualifications

• Bachelor’s degree in market research, business, marketing, psychology, statistics, economics, or related field.
• Master’s degree, MBA, or relevant advanced degree preferred.
• Minimum of 10 years of experience in market research, consumer insights, or a strategic consulting role.
• Proven track record of leading complex research projects and delivering insights that drive business outcomes.
• Experience presenting market research analysis to an executive audience.
• Advanced experience in qualitative and quantitative research methods.

Responsibilities

• Lead upfront problem framing with stakeholders to translate business questions into decision-oriented research objectives.
• Design and execute advanced market research studies including segmentation and pricing research.
• Develop research frameworks and methodologies aligned with strategic objectives.
• Oversee external research agencies and vendors for quality deliverables.
• Synthesize insights from primary research, secondary data, and trends to inform strategy.
• Translate findings into strategic recommendations for product, marketing, and growth.
• Act as trusted advisor to senior leadership on consumer trends and opportunities.
• Lead workshops to integrate insights into product and marketing campaigns.
• Foster a data-driven culture and mentor junior researchers.

Skills

Advanced analytics

Stakeholder influence

Research methods

Executive presentation

Project management

Education

Bachelor degree

MBA / Master

Tools

SPSS

R

Python

Job description

PMI is seeking a strategic Market Research and Consumer Insights Business Partner who translates data into actionable insights that drive business impact. You will work with senior leadership across marketing, product development, community, strategy, and growth to shape the organization’s future.

The role requires a strong analytical mindset, advanced techniques, and the ability to influence stakeholders. Travel 10-20% is expected as part of this senior leadership position.