Strategic Market Development Lead, Life Sciences

ThermoFisher Scientific; San Marcos (CA); On-site; USD 104,000 - 141,000; Full time

Benefits offered by this job

National medical and dental plans

Paid time off and holidays

Parental leave

Job summary

Thermo Fisher Scientific is seeking a marketing leader to own product/service marketing strategy and execution for Process liquids and preparation services. You will define segmentation, ICP, value propositions and drive GTM plans across NPI launches and campaigns.

The role requires translating complex scientific content into clear customer messaging, partnering with product, sales, and demand gen teams, and leading multi-channel campaigns while managing multiple priorities.

Qualifications

• Bachelor's Degree required with 8+ years marketing experience in life sciences or related industry.
• Strong expertise in multi-channel marketing strategies and campaigns.
• Ability to translate technical content into compelling customer messaging.
• Excellent project management and organizational skills.

Responsibilities

• Own market assessment, competitive landscape, and customer needs.
• Translate insights into growth opportunities and messaging.
• Develop segmentation, ICP, value proposition, and customer messaging.
• Create customer journey and content strategy; brief shared services.

Skills

Multi-channel marketing

Messaging & content strategy

Project management

Digital marketing

Marketing automation/CRM

Analytical skills

Communication

Cross-functional collaboration

Life sciences market knowledge

Education

Bachelor's degree

Tools

Microsoft Office

Marketing automation/CRM platforms

Job description

Thermo Fisher Scientific is seeking a marketing leader to own product/service marketing strategy and execution for Process liquids and preparation services. You will define segmentation, ICP, value propositions and drive GTM plans across NPI launches and campaigns.

The role requires translating complex scientific content into clear customer messaging, partnering with product, sales, and demand gen teams, and leading multi-channel campaigns while managing multiple priorities.