Strategic Leader, Social & Brand Reputation

TrulyHired; United States; À distance; USD 110 000 - 150 000; Plein temps

Avantages offerts par ce poste

401K with company match

Paid time off

Volunteer opportunities

Access to online programs

Résumé du poste

Penn Foster Group seeks a Manager, Social & Brand Reputation Strategy to lead strategy, execution, and evolution of social media across its portfolio of brands. You will expand reach, strengthen brand presence, and shape digital conversations, including LLMs and social search.

Reporting to the Sr. Director of Communications, you will oversee the social media function, lead a team, and align content across owned channels and third-party environments.

Qualifications

• 7+ years in social media, digital marketing, or brand strategy with leadership experience.
• Proven ability to grow audience, engagement, and brand visibility.
• Experience managing high-performing teams and cross-functional collaboration.
• Strong understanding of social listening, brand reputation, and community management.
• Familiarity with LLMs, social search, and digital discoverability; translate to actionable plans.
• Data-driven decision making with clear stakeholder communication.

Responsabilités

• Lead the development and execution of a comprehensive social media strategy across Penn Foster Group brands.
• Oversee social media function, manage a team, and align owned, earned, and third-party channels.
• Develop strategies for LLMs and social search to improve visibility and accuracy.
• Guide content leadership with a focus on short-form video and platform-native formats.
• Scale creator/influencer partnerships in collaboration with PR and marketing agencies.
• Provide direction, coaching, and performance management to the social team.

Connaissances

Social media strategy

Team leadership

Brand reputation

Content strategy

LLMs & social search

Analytics & reporting

Outils

Social listening tools

Creator/influencer partnerships

Description du poste

Penn Foster Group seeks a Manager, Social & Brand Reputation Strategy to lead strategy, execution, and evolution of social media across its portfolio of brands. You will expand reach, strengthen brand presence, and shape digital conversations, including LLMs and social search.

Reporting to the Sr. Director of Communications, you will oversee the social media function, lead a team, and align content across owned channels and third-party environments.