Strategic Lead, Digital Campaigns & Institutional Giving

University of Utah; Salt Lake City (UT); On-site; USD 57,000 - 67,000; Full time

Job summary

University of Utah seeks a Senior Manager of Digital Campaigns for Institutional Fundraising to lead digital fundraising communications across the Annual Giving program. The role develops and executes strategies spanning email, text, paid media, and other digital channels to support fundraising goals.

The position emphasizes coordinating with campus partners, maintaining messaging consistency, and driving donor engagement and campaign performance through analytics and optimization.

Qualifications

• EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience.
• Senior Manager, Advancement Management: Requires a bachelor's (or equivalency) + 8 years or a master's (or equivalency) + 6 years of directly related work experience.

Responsibilities

• Develop and execute the annual digital fundraising strategy for Annual Giving campaigns.
• Create and maintain strategic annual communication calendars for central Annual Giving and campus programs.
• Lead the email marketing cadence and ensure donor touchpoints across channels.

Job description

University of Utah seeks a Senior Manager of Digital Campaigns for Institutional Fundraising to lead digital fundraising communications across the Annual Giving program. The role develops and executes strategies spanning email, text, paid media, and other digital channels to support fundraising goals.

The position emphasizes coordinating with campus partners, maintaining messaging consistency, and driving donor engagement and campaign performance through analytics and optimization.