Strategic Digital Marketing Lead for Fundraising

LifeWorks Austin; Austin (TX); On-site; USD 90,000 - 98,000; Full time

Benefits offered by this job

PTO 24 days

11 paid holidays

Medical plan with HSA $100/mo

Retirement match 50% on first 6%

Job summary

LifeWorks Austin is seeking a Digital Marketing Specialist to lead the organization’s digital engagement strategy, driving online revenue, awareness, and donor relationships. This hands-on role combines strategic leadership and execution across email, website, and digital fundraising campaigns to deliver mission-aligned experiences.

Reporting to the Director of Marketing & Communications, you will own cross-channel reporting, optimize campaigns, and collaborate across teams to advance LifeWorks’

Qualifications

• Bachelor’s degree in marketing, communications, digital media, or a related field.
• 5+ years in digital marketing, online fundraising, or related work, with supervisory experience.
• Proficiency in email platforms (Mailchimp, HubSpot) and CMS (WordPress/Squarespace).
• Strong knowledge of SEO, SEM, GA4, and digital advertising channels.
• Experience designing customer journeys and automated campaigns.
• Data-driven decision making with strong storytelling and writing skills.
• Familiarity with graphic design or multimedia tools is a plus.

Responsibilities

• Develop and implement a comprehensive digital marketing strategy to support fundraising, branding, and engagement goals.
• Manage LifeWorks’ email marketing program, including content, segmentation, automation, testing, and analysis.
• Develop website content/functionality to drive donations and awareness.
• Achieve digital fundraising goals and optimize revenue/engagement with leadership.
• Plan and execute online fundraising campaigns, including peer-to-peer and giving days.
• Collaborate with Communications for consistent mission-centered messaging.
• Monitor SEO/SEM, increase visibility and traffic; report KPIs and insights.
• Develop digital advertising campaigns across social media to broaden reach.
• Ensure content reflects LifeWorks’ brand and commitment to equity.
• Research trends and innovations to advance LifeWorks’ mission.
• Work cross-functionally to integrate digital strategy with broader efforts.
• Own cross-channel reporting and analytics dashboards.
• Draft and update digital channels quickly when urgent.
• Support digital advocacy with Development/Programs.
• Manage vendors/contractors as needed.

Skills

Digital marketing

Email marketing

SEO/SEM

Analytics

Campaign management

Storytelling

Leadership

Education

Bachelor’s degree in marketing, communications, digital media, or related field

Tools

Mailchimp

HubSpot

WordPress

Squarespace

GA4/Google Analytics

Google Ads

Job description

LifeWorks Austin is seeking a Digital Marketing Specialist to lead the organization’s digital engagement strategy, driving online revenue, awareness, and donor relationships. This hands-on role combines strategic leadership and execution across email, website, and digital fundraising campaigns to deliver mission-aligned experiences.

Reporting to the Director of Marketing & Communications, you will own cross-channel reporting, optimize campaigns, and collaborate across teams to advance LifeWorks’