Social Media and Content Coordinator, Institutional Fundraising

University of Utah; Salt Lake City (UT); On-site; USD 35,000 - 45,000; Full time

Job summary

University of Utah is seeking a Social Media and Content Coordinator for Institutional Fundraising. You will steward social media strategy execution and content acquisition across campaigns, partnering with campus units and the communications team to tell impact stories and support fundraising goals.

Responsibilities include content calendars, platform-specific copy, and event coverage, with mentorship of student staff.

Qualifications

• Bachelor's degree or equivalent with up to 2 years related work experience (minimum).
• Hybrid awareness of donor engagement and fundraising communications.
• Experience with coordinating content for social media and campaigns.

Responsibilities

• Develop, schedule, and execute social media content calendars for fundraising campaigns.
• Write platform-tailored copy reflecting the University of Utah brand voice.
• Respond to comments and monitor brand mentions to foster an engaged online community.
• Collaborate to develop year-long social media strategy aligned with campus priorities.
• Coordinate event coverage and source donor stories and visuals.
• Mentor student staff and coordinate with graphic designers for content.
• Support donor engagement activities and campaign execution.

Skills

Social media

Content creation

Content strategy

Donor engagement

Education

Bachelor's degree

Equivalency acceptable

Job description

Social Media and Content Coordinator, InstitutionalFundraising

Job Summary

The Social Media & Content Coordinator oversees social mediastrategy execution and leads content acquisition efforts forUniversity of Utah and University of Utah Health fundraisingcampaigns. Reporting to the Sr. Supervisor of Creative Campaigns,this position coordinates content acquisition across all campus andU Health areas to support mass appeals across direct mail, email,social, web, and other digital channels, ensuring all fundraisingcontent is compelling, on-brand, and aligned with university-widestandards. The Social Media & Content Coordinator develops relationshipswith campus partners to elevate fundraising appeals and digitalcontent. This role researches, plans, creates, and publishescontent across social media platforms, translating campaignstrategies into engaging, audience-focused posts that supportfundraising and donor engagement goals. This role oversees eventcoverage for content acquisition, documenting stewardship,philanthropic, and campus events through photo and video. TheSocial Media & Content Coordinator also monitors channelperformance, tracks engagement metrics, and adjusts content basedon analytics and best practices, while partnering with campusstakeholders and graphic design professionals to source and developcompelling stories that highlight the impact of philanthropy at theU. As a development professional with an interest in annual giving anddonor engagement, the Social Media & Content Coordinatormanages and mentors student employees and volunteers supportingcontent and engagement efforts, and collaborates closely with theSr. Supervisor of Creative Campaigns and other members of thecommunications team to execute coordinated, effective fundraisingcampaigns that advance institutional goals.

Please note, the posted salary range reflects the compensationrange within which we will make an offer. Offers are determinedbased on qualifications, skills, and experience. Placement at thetop of the range is reserved for candidates who demonstrateexceptional qualifications and experience directly aligned with therole.

Learn more about the great benefits of working forUniversity of Utah: benefits.utah.edu

Responsibilities

Social Media & Digital Campaign Execution

• Develop, schedule, and execute social media content calendarsin support of University of Utah and University of Utah Healthfundraising campaigns
• Write platform-tailored copy that reflects the University ofUtah brand voice, ensuring messaging and tone are consistent withthe university's overall communications strategy
• Respond and monitor comments, messages and brand mentions,fostering a positive, engaging online community daily
• Collaborate with the Sr. Supervisor of Creative Campaigns todevelop and implement a comprehensive, year-long social mediastrategy that support the team's priorities, aligns with theacademic calendar, and integrates with larger fundraisingcampaigns
• Stay current on digital and social media trends, best practicesand platform updates to inform strategy and creativeapproaches
• Manage day-to-day execution of paid and organic campaigns,including boosting posts and coordinating targeted digitalfundraising pushes
• Ensure all campaign content adheres to university branding,voice, and compliance standards across channels
• Coordinate campaign timelines and deliverables with the Sr.Supervisor of Creative Campaigns, to ensure content aligns withbroader marketing and fundraising initiatives

Content Acquisition and Strategy:

• Source, capture, and curate compelling photos, video, anddonor/student stories that highlight the impact of philanthropy atthe U
• Help manage the organization of the content library, ensuringaccurate sourcing of dates, consent forms, tags, and maintainingconsistent file structure across all assets
• Partner with campus stakeholders, student creator teams, andgraphic designers to develop channel-specific content thatresonates with donor/student audiences
• Support fundraising activities by collaborating with the donorrelations team to coordinate stewardship event coverage and donorengagement content
• Regularly audit existing content to ensure assets remaincurrent, diverse, and relevant to campaign and fundraisingstorytelling needs
• Build and maintain a network of campus partners to supportcontent acquisition for mass appeals, including giving days andphilanthropic efforts across all channels
• Develop and pitch content ideas that align with campaignthemes, seasonal giving, and institutional fundraisingpriorities
• Collect and organize user-generated content from events orcampaigns for use across platforms

Team Mentorship:

• Provide guidance and feedback to student creators and internssupporting social media and content production
• Share platform expertise and best practices with communicationsteam members to strengthen overall social media capability
• Support onboarding and training of new team members or studentstaff on tools, workflows, and brand guidelines
• Collaborate cross-functionality to foster a culture ofcreativity, learning, and continuous improvement within the contentteam

Development & Donor Engagement Support:

• Support institutional fundraising priorities through campaignexecution
• Collaborate with advancement professionals to supportcultivation, solicitation, stewardship, and donor engagementactivities
• Serve as a strategic communications resource for fundraisinginitiatives across the university community
• Support the team campaigns and communications team withadditional projects and priorities as needed

Minimum Qualifications

EQUIVALENCY STATEMENT: 1 year of higher educationcan be substituted for 1 year of directly related work experience(Example: bachelor's degree = 4 years of directly related workexperience).

Development Assistant: Requires a bachelor's (orequivalency) with up to 2 years of directly related work experienceor a master's (or equivalency) degree.

• Requisition Number: PRN46479B
• Full Time or Part Time? Full Time
• Work Schedule Summary: Mostly during the day. Some nightsand weekends for event coverage.
• Department: 00702 - Development Services
• Location: Campus
• Pay Rate Range: $35,000 to $45,000
• Close Date: 12/01/2026