Strategic Integrated Campaigns Lead

Crisis24; Annapolis (MD); Presencial; USD 120 000 - 160 000; Tempo integral

Resumo da oferta

Crisis24 is seeking a strategic, hands-on Senior Manager, Integrated Campaigns to shape, execute, and measure integrated marketing campaigns across a diverse portfolio. This individual-contributor role translates priorities into focused campaigns that build awareness, engage audiences, influence demand, and support commercial growth.

The successful candidate will own execution from brief through activation, optimization, and post-campaign analysis, comforted by data-driven results and

Qualificações

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent professional experience.
• 7+ years of progressive B2B marketing experience, including integrated campaign strategy, execution, demand generation, and measurement.
• Experience marketing SaaS, technology, data, intelligence, or subscription-based solutions; consultative/relationship-led businesses preferred.
• Strong ability to establish meaningful KPIs, interpret campaign data, and translate findings into optimization recommendations.
• Working knowledge of Salesforce or comparable CRM, marketing automation, web analytics, campaign reporting, pipeline tracking, and attribution.
• Strong writing, editing, facilitation, and presentation skills with ability to produce polished campaign briefs and messaging.
• Excellent project and stakeholder leadership in global, matrixed organizations.
• Experience using Asana or similar project-management platforms.

Responsabilidades

• Partner with the Director of Marketing to develop the campaign portfolio and prioritize opportunities based on business value and audience need.
• Develop integrated campaign strategies and briefs defining objective, audiences, value proposition, journey, channel strategy, and KPIs.
• Determine the campaign model for the objective including SaaS/demand-gen vs brand/thought-leadership programs.
• Own the campaign lifecycle from strategy to post-campaign analysis with clear timelines and approvals.
• Serve as the central campaign lead across Content, Creative, Digital, Marketing Operations, Events, Product Marketing, Sales, and other stakeholders.
• Collaborate with Product Marketing to validate audience insights, positioning, messaging, and proof points.
• Facilitate planning sessions and translate input into disciplined strategy while challenging non-supportive tactics.
• Identify minimum assets and prioritize reuse of existing content.
• Create first drafts of briefs, landing-page copy, promotional materials, and content repurposing plans.
• Manage campaigns in Asana and maintain status visibility, resolving blockers and dependencies.
• Establish KPIs and reporting cadence; ensure campaigns are structured, tracked, and measured with proper data ownership.
• Lead post-launch reviews, evaluate engagement and pipeline impact, and derive optimization recommendations.
• Conduct post-campaign reviews documenting results and lessons learned.

Conhecimentos

Strategic campaign planning

Multi-channel marketing

B2B marketing

KPIs & analytics

Asana project management

Salesforce familiarity

Strong writing & presentation

Formação académica

Bachelor's degree in Marketing/Communications/Business

Ferramentas

Salesforce

Marketing automation

Asana

Web analytics

Descrição da oferta de emprego

Crisis24 is seeking a strategic, hands-on Senior Manager, Integrated Campaigns to shape, execute, and measure integrated marketing campaigns across a diverse portfolio. This individual-contributor role translates priorities into focused campaigns that build awareness, engage audiences, influence demand, and support commercial growth.

The successful candidate will own execution from brief through activation, optimization, and post-campaign analysis, comforted by data-driven results and