Strategic Innovation Marketing Lead

University of Maine

Orono (ME)

On-site

USD 68,000 - 75,000

Full time

14 days+

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Job summary

The University of Maine seeks an Innovation Marketing and Outreach Manager to lead a strategic marketing plan promoting the university’s innovation resources and SPIRE hub. This soft-money funded role reports to Marketing and Communications and collaborates across campus to increase utilization and revenue generation.

Successful candidates will craft content, manage outreach campaigns, analyze data, and build partnerships with internal and external stakeholders.

Qualifications

Bachelor’s degree and four to seven years of directly related work experience, or an equivalent mixture of postsecondary education and relevant work experience.
Demonstrated success in developing strategic marketing plans to generate revenue and achieve measurable outreach and marketing objectives. Knowledge of and experience with current and emerging communication technologies.
The position requires self-direction, innovation, and vision, demonstrated ability to collaborate, as well as the ability to understand complex matters and devise successful strategies and the skills to readily resolve problems and issues.
Experience creating, editing and managing highly informative and engaging content across different mediums.
Extensive experience in managing change, prioritizing, and managing multiple complex activities in a time-sensitive changing and fluid environment, and meeting deadlines with strong attention to detail and a high level of accuracy and quality.
Excellent interpersonal skills and demonstrated excellence in interacting professionally and fostering solid partnerships both horizontally and vertically across many internal and external constituents and groups.
Experience in making administrative and procedural decisions and judgments on sensitive, confidential issues, to use independent judgment, and to manage, preserve, and impart confidential information.
Proven analytical/market research experience, knowledge and skills. Experience gathering data, compiling information, preparing reports, and maintaining records.
Proficient skills in the use of word processing, spreadsheet, database management, and presentation software.
Proven interpersonal, small group and public communication skills.
Demonstrated success working with diverse internal and external constituencies.
Ability to travel normally requiring a valid driver’s license.