Innovation Marketing and Outreach Manager

University of Maine; Orono (ME); On-site; USD 68,000 - 75,000; Full time

Job summary

The University of Maine seeks an Innovation Marketing and Outreach Manager to lead a strategic marketing plan promoting the university’s innovation resources and SPIRE hub. This soft-money funded role reports to Marketing and Communications and collaborates across campus to increase utilization and revenue generation.

Successful candidates will craft content, manage outreach campaigns, analyze data, and build partnerships with internal and external stakeholders.

Qualifications

• Bachelor’s degree and four to seven years of directly related work experience, or an equivalent mixture of postsecondary education and relevant work experience.
• Demonstrated success in developing strategic marketing plans to generate revenue and achieve measurable outreach and marketing objectives. Knowledge of and experience with current and emerging communication technologies.
• The position requires self-direction, innovation, and vision, demonstrated ability to collaborate, as well as the ability to understand complex matters and devise successful strategies and the skills to readily resolve problems and issues.
• Experience creating, editing and managing highly informative and engaging content across different mediums.
• Extensive experience in managing change, prioritizing, and managing multiple complex activities in a time-sensitive changing and fluid environment, and meeting deadlines with strong attention to detail and a high level of accuracy and quality.
• Excellent interpersonal skills and demonstrated excellence in interacting professionally and fostering solid partnerships both horizontally and vertically across many internal and external constituents and groups.
• Experience in making administrative and procedural decisions and judgments on sensitive, confidential issues, to use independent judgment, and to manage, preserve, and impart confidential information.
• Proven analytical/market research experience, knowledge and skills. Experience gathering data, compiling information, preparing reports, and maintaining records.
• Proficient skills in the use of word processing, spreadsheet, database management, and presentation software.
• Proven interpersonal, small group and public communication skills.
• Demonstrated success working with diverse internal and external constituencies.
• Ability to travel normally requiring a valid driver’s license.

Skills

Bachelor's degree

Strategic marketing

Content creation/editing

Project management

Analytics/market research

Communication skills

Collaborative work

Change management

Education

Bachelor's degree

Master's degree

Tools

Word processing

Spreadsheet

Database management

Presentation software

Job description

The innovation marketing and outreach manager is responsible for developing and executing a strategic marketing plan to promote and increase utilization of the University of Maine’s innovation and economic development resources. This position, reporting to the Division of Marketing and Communications, will directly support the university’s hub for commercializing innovations that move Maine forward: the Office of Strategic Partnerships, Innovation, Resources, and Engagement (SPIRE). Typical hiring range for this soft-money funded position is $68,000 to $75,000 commensurate with qualifications and experience.

Please review the Innovation Marketing and Outreach Manager job description for more information.

About the University:

The University of Maine is a community of more than 11,900 undergraduate and graduate students, and 2,500 employees located on the Orono campus, the regional campus in Machias, and throughout the state. UMaine is a land, sea and space grant university, and maintains a leadership role as the University of Maine System's flagship institution. UMaine is the state's public research university and a Carnegie R1 top-tier research institution, dedicated to providing excellent teaching, research and service for Maine, the nation and the world. More information about UMaine is at umaine.edu.

The University of Maine offers a wide range of benefitsfor employees including, but not limited to, tuition benefits (employee and dependent), comprehensive insurance coverage including medical, dental, vision, life insurance, and short and long term disability as well as retirement plan options.

UMaine is located in beautiful Central Maine. Many employees report that a primary reason for choosing to come to UMaine is quality of life. Numerous cultural activities, excellent public schools, safe neighborhoods, high quality medical care, little traffic, and a reasonable cost of living make the greater Bangor area a wonderful place to live. Visit the Maine Office of Tourism to learn more about what the Bangor region has to offer.

Qualifications:

Required:

• Typically has the education associated with a Bachelor’s degree in a field that develops strong written communication skills, and four to seven years of directly related work experience, or an equivalent mixture of postsecondary education and relevant work experience.
• Demonstrated success in developing strategic marketing plans to generate revenue and achieve measurable outreach and marketing objectives. Knowledge of and experience with current and emerging communication technologies.
• The position requires self-direction, innovation, and vision, demonstrated ability to collaborate, as well as the ability to understand complex matters and devise successful strategies and the skills to readily resolve problems and issues.
• Experience creating, editing and managing highly informative and engaging content across different mediums.
• Extensive experience in managing change, prioritizing, and managing multiple complex activities in a time-sensitive changing and fluid environment, and meeting deadlines with strong attention to detail and a high level of accuracy and quality.
• Excellent interpersonal skills and demonstrated excellence in interacting professionally and fostering solid partnerships both horizontally and vertically across many internal and external constituents and groups.
• Experience in making administrative and procedural decisions and judgments on sensitive, confidential issues, to use independent judgment, and to manage, preserve, and impart confidential information.
• Proven analytical/market research experience, knowledge and skills. Experience gathering data, compiling information, preparing reports, and maintaining records.
• Proficient skills in the use of word processing, spreadsheet, database management, and presentation software.
• Proven interpersonal, small group and public communication skills.
• Demonstrated success working with diverse internal and external constituencies.
• Ability to travel normally requiring a valid driver's license.

Preferred:

• Master’s degree.
• Experience working at a national or global manufacturing, research and development, or technology company.

For full consideration, materials must be submitted by 4:30p.m. EST on August 14, 2026.

For questions about the search, please contact search committee chair Brenn Borror at [e-mail].

The successful applicant is subject to appropriate background screening.

The University of Maine System (the System) is an equal opportunity institution committed to fostering a nondiscriminatory environment and complying with all applicable nondiscrimination laws. Consistent with State and Federal law, the System does not discriminate on the basis of race, color, religion, sex, sexual orientation, transgender status, gender, gender identity or expression, ethnicity, national origin, citizenship status, familial status, ancestry, age, disability (physical or mental), genetic information, pregnancy, or veteran or military status in any aspect of its education, programs and activities, and employment. The System provides reasonable accommodations to qualified individuals with disabilities upon request. If you believe you have experienced discrimination or harassment, you are encouraged to contact the System Office of Equal Opportunity and Title IX Services at 5713 Chadbourne Hall, Room 412, Orono, ME 04469-5713, by calling 207.581.1226, or via TTY at 711 (Maine Relay System). For more information about Title IX or to file a complaint, please contact the UMS Title IX Coordinator at www.maine.edu/title-ix/.

Clery Act

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, such as the University, prepare, publish and distribute an Annual Security Report, (ASR) and provide notice of the availability of the ASR to all prospective employees. This report consists of two basic parts: disclosure of the University’s crime statistics for the past three calendar years; and disclosures regarding the University’s current campus security policies. You may view the University’s Annual Security Report. If you wish to have a paper copy of the ASR or you need to have a copy of the ASR in an accessible format, the University will provide such a copy upon request. Please contact: UMaine Police Department, 81 Rangeley Rd., The University of Maine, Orono, ME 04469-5794, or call 207.581.4053.