Strategic Healthcare Event Marketing Lead

Jackson and Coker Locum Tenens; Alpharetta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Jackson and Coker Locum Tenens seeks an Event Marketing Manager to lead nationwide event strategy, manage budgets, and drive lead generation. You will oversee conferences, campaigns, and thought leadership initiatives, collaborating with sales, recruitment, and leadership to align programs with business goals.

You will build engaging activations, measure performance, and advocate for brand growth in a dynamic, healthcare staffing environment in Alpharetta, GA.

Qualifications

• Bachelor's degree required; marketing or related field preferred.
• 6–8 years in marketing with healthcare or staffing exposure preferred.
• Experience leading national conferences and event programs.
• Willingness to travel 30–40% as needed.
• Proficiency with Cvent, HubSpot, and Salesforce.
• Strong written and verbal communication.

Responsibilities

• Lead event strategy: plan national conferences, trade shows, and experiential programs.
• Build integrated campaigns to support lead generation and revenue growth.
• Grow brand visibility through activations and industry engagement.
• Generate and nurture leads via events, digital channels, and communications.
• Elevate thought leadership with abstracts and presentations.
• Manage relationships with industry groups, vendors, and internal teams.
• Oversee budgets, vendors, and contract deliverables.
• Measure ROI, leads, and attribution to guide future programs.
• Collaborate with BD, marketing, recruitment, and leadership.

Skills

Event management

Budget management

Written communication

Cross-functional collaboration

Content development

Analytics

MS Office

CRM systems

Education

Bachelor's degree

Tools

Cvent

HubSpot

Salesforce

Job description

Jackson and Coker Locum Tenens seeks an Event Marketing Manager to lead nationwide event strategy, manage budgets, and drive lead generation. You will oversee conferences, campaigns, and thought leadership initiatives, collaborating with sales, recruitment, and leadership to align programs with business goals.

You will build engaging activations, measure performance, and advocate for brand growth in a dynamic, healthcare staffing environment in Alpharetta, GA.