Strategic Golf Brand & Product Marketing Lead

Perry Ellis International; Miami (FL); Presencial; USD 120.000 - 170.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health plans

401(k) plan

PTO & holidays

Tuition reimbursement

MAP support

Clothing discounts

Descripción de la vacante

Perry Ellis International is seeking a seasoned Golf Brand & Product Marketing Manager to lead seasonal asset creation and retail deployment across PGA TOUR Licensed Apparel, Ben Hogan, Jack Nicklaus, and Grand Slam. You will own the end-to-end asset pipeline and collaborate with Product Design, Merchandising, Creative Services, Photo Studio, and AI Innovation teams to deliver compelling campaigns.

You will partner with Sales Leadership to align styles with channels—Golf Specialty, Sporting

Formación

• 5+ years of progressive brand marketing, asset production, or product marketing experience within apparel, sports fashion, or consumer lifestyle.
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• Strategic & cross-functional leadership across Product Managers, Photo Studio, Creative Agencies, and Sales leaders.
• Retail & marketplace acumen across Mass, Department Stores, Sporting Goods, and Amazon/E-Commerce.

Responsabilidades

• Strategic Asset Creation & Campaign Production Leadership: manage the seasonal asset pipeline across multiple brands and productions.
• Shoot Planning & Creative Execution: plan lifestyle, studio, and editorial shoots with budgets and talent.
• AI Content Innovation Strategy: drive in-house Generative AI workflows for marketing production.
• E-Commerce Content Strategy: produce assets for PDPs, lookbooks, banners optimized for high conversion on major marketplaces.
• Sales Partnership & Channel Alignment: collaborate with Sales to identify hero styles and channel-specific GTM assets.
• Licensing, Brand Integrity & Global Alignment: manage licensor approvals and global asset distribution across regions.
• Financial Stewardship & Operations Management: oversee campaign budgets and Oracle-driven processes.

Conocimientos

Brand marketing

Asset production

Cross-functional leadership

AI content tools

Adobe Creative Suite

Educación

Bachelor's degree in Marketing

Herramientas

Adobe Creative Suite

Digital Asset Management

Oracle Financials

Descripción del empleo

Perry Ellis International is seeking a seasoned Golf Brand & Product Marketing Manager to lead seasonal asset creation and retail deployment across PGA TOUR Licensed Apparel, Ben Hogan, Jack Nicklaus, and Grand Slam. You will own the end-to-end asset pipeline and collaborate with Product Design, Merchandising, Creative Services, Photo Studio, and AI Innovation teams to deliver compelling campaigns.

You will partner with Sales Leadership to align styles with channels—Golf Specialty, Sporting