Golf Brand & Product Marketing Lead, AI-Driven Campaigns

Perry Ellis International, Inc.; Miami (FL); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Premium Medical/Dental/Vision plans

401(k) retirement plan with company-mq

Paid Time Off (PTO) and Holidays

Tuition Reimbursement program

MAP – 24/7 personal support

Associate Clothing Discounts

Job summary

Perry Ellis International, Inc. is seeking a strategic PEI Golf Brand & Product Marketing Manager to lead the seasonal creation, production, and retail deployment of marketing assets across our Core Golf Brand Portfolio, including PGA TOUR Official Licensed Apparel and Ben Hogan, Jack Nicklaus, and Grand Slam.

You will own end-to-end seasonal asset pipelines, collaborate with Product Design, Merchandising, Creative Services, Photo Studio, and AI teams, and partner with Sales Leadership to align

Qualifications

• 5+ years in brand marketing, asset production, or product marketing in apparel/sports fashion.
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• Strong cross-functional leadership across product, creative, and sales teams.
• Experience with multi-channel marketing across Golf, Sporting Goods, Department Stores, and E‑Commerce.

Responsibilities

• Strategic Asset Creation & Campaign Production Leadership: guide seasonal asset pipelines across brand portfolio.
• Sales Partnership & Channel Style Alignment: identify hero styles and focused drive lines for each channel.
• Licensing, Brand Integrity & Global Alignment: manage licensors and ensure global consistency.
• Financial Stewardship & Operations: manage budgets, forecast accruals, and oversee vendor processes.

Skills

Brand marketing

Asset production

Cross-functional leadership

Retail acumen

Generative AI tools

Adobe Creative Suite

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Tools

Google apps

Digital Asset Management

Project management tools

Enterprise financial tracking tools

Generative AI tools for marketing production

Adobe Creative Suite

Job description

Perry Ellis International, Inc. is seeking a strategic PEI Golf Brand & Product Marketing Manager to lead the seasonal creation, production, and retail deployment of marketing assets across our Core Golf Brand Portfolio, including PGA TOUR Official Licensed Apparel and Ben Hogan, Jack Nicklaus, and Grand Slam.

You will own end-to-end seasonal asset pipelines, collaborate with Product Design, Merchandising, Creative Services, Photo Studio, and AI teams, and partner with Sales Leadership to align