Strategic Golf Brand & Product Marketing Lead

Perry Ellis International; Florida; On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Premium Health plans

401(k) retirement plan with match

Paid PTO and Holidays

Tuition Reimbursement

Associate Clothing Discounts

Job summary

Perry Ellis International is seeking an experienced Golf Brand & Product Marketing Manager to lead seasonal asset creation and retail deployment across PGA TOUR Official Licensed Apparel, Ben Hogan, Jack Nicklaus, and Grand Slam.

You will own the end-to-end asset pipeline and partner with Sales leadership to identify focus styles for Golf Specialty, Sporting Goods, Department Stores, and e-commerce channels.

Qualifications

• 5+ years in brand marketing, asset production, or product marketing in apparel or lifestyle brands.
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.

Responsibilities

• Lead seasonal asset pipeline across Product Merchandising, Creative Services, Photo Studio, and AI teams.
• Plan and execute lifestyle, studio, and editorial shoots with budgets and talent.
• Drive AI-content workflows to modernize production and reduce external vendors.
• Create e-commerce content strategies and high-conversion PDP visuals for multi-channel retail.
• Collaborate with Sales leaders to identify hero styles and focus products for each channel.
• Develop channel-tailored GTM assets, sell sheets, line books, and pitches for wholesale.

Skills

Brand marketing

Asset production

Cross-functional leadership

Retail/multi-channel marketing

Generative AI for marketing

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Google applications

Digital Asset Management (DAM) systems

Adobe Creative Suite

Project management tools

Oracle Financials

Job description

Perry Ellis International is seeking an experienced Golf Brand & Product Marketing Manager to lead seasonal asset creation and retail deployment across PGA TOUR Official Licensed Apparel, Ben Hogan, Jack Nicklaus, and Grand Slam.

You will own the end-to-end asset pipeline and partner with Sales leadership to identify focus styles for Golf Specialty, Sporting Goods, Department Stores, and e-commerce channels.