Manager, Brand & Product Marketing

Perry Ellis International; Florida; In loco; USD 110.000 - 140.000; Tempo pieno

Vantaggi offerti da questo lavoro

Premium Health plans

401(k) retirement plan with match

Paid PTO and Holidays

Tuition Reimbursement

Associate Clothing Discounts

Descrizione del lavoro

Perry Ellis International is seeking an experienced Golf Brand & Product Marketing Manager to lead seasonal asset creation and retail deployment across PGA TOUR Official Licensed Apparel, Ben Hogan, Jack Nicklaus, and Grand Slam.

You will own the end-to-end asset pipeline and partner with Sales leadership to identify focus styles for Golf Specialty, Sporting Goods, Department Stores, and e-commerce channels.

Competenze

• 5+ years in brand marketing, asset production, or product marketing in apparel or lifestyle brands.
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.

Mansioni

• Lead seasonal asset pipeline across Product Merchandising, Creative Services, Photo Studio, and AI teams.
• Plan and execute lifestyle, studio, and editorial shoots with budgets and talent.
• Drive AI-content workflows to modernize production and reduce external vendors.
• Create e-commerce content strategies and high-conversion PDP visuals for multi-channel retail.
• Collaborate with Sales leaders to identify hero styles and focus products for each channel.
• Develop channel-tailored GTM assets, sell sheets, line books, and pitches for wholesale.

Conoscenze

Brand marketing

Asset production

Cross-functional leadership

Retail/multi-channel marketing

Generative AI for marketing

Formazione

Bachelor’s degree in Marketing/Business/Communications

Strumenti

Google applications

Digital Asset Management (DAM) systems

Adobe Creative Suite

Project management tools

Oracle Financials

Descrizione del lavoro

Company Overview

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.

Company Overview

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel.

Position Overview

We are seeking an experienced, strategic PEI Golf Brand & Product Marketing Manager to lead the seasonal creation, production, and retail deployment of marketing assets across our Core Golf Brand Portfolio—including PGA TOUR Official Licensed Apparel, Ben Hogan, Jack Nicklaus, and Grand Slam. In this manager role, you will own the end-to-end seasonal marketing asset pipeline. You will serve as the strategic bridge driving cross-functional collaboration among our Product Design and Merchandising, Creative Services, Photo Studio, and AI Innovation teams to deliver compelling seasonal campaign content. Additionally, you will partner directly with Sales Leadership (VPs, Directors, and Key Account Managers) to identify focus styles for each retail channel, ensuring targeted marketing support across Golf Specialty, Sporting Goods, Department Stores, Mass Market, and E-Commerce channels.

Brand Portfolio Responsibility

PGA TOUR Official Licensed Apparel: Strategic ownership of total brand integration, high-level licensing alignment, retail asset strategy, and consumer content execution.

Ben Hogan: Lead high-velocity seasonal marketing campaigns, visual asset production, and retail strategy across mass (Walmart) and performance (golf, sporting goods) channels.

Jack Nicklaus: Direct premium brand storytelling and lifestyle campaigns that reinforce the heritage and legacy of the "Golden Bear".

Grand Slam: Spearhead channel asset strategy and sales enablement across golf and tennis apparel lines.

Key Responsibilities

• Cross-Functional Studio Engine

  Direct and manage the seasonal asset pipeline, leading collaboration between Product Merchandising, Creative Services, Photo Studio, and AI Innovation teams to produce integrated campaign packages.

• Shoot Planning & Creative Execution

  Lead the strategic planning and execution of lifestyle, studio, and editorial photo/video shoots, managing production budgets, shoot lists, talent, and product coverage.

• AI Content Innovation Strategy

  Spearhead the transition to and scaling of in-house Generative AI content workflows, driving creative modernization, lowering reliance on third-party production vendors, and improving digital conversion.

• E-Commerce Content Strategy

  Drive the production of optimized digital assets, PDP imagery, lookbook content, and banner creative specifically built for high conversion on Amazon, Walmart.com, and account storefronts.

• Sales Partnership & Channel Key Style Alignment

  Partner directly with Sales Leadership (VPs, Directors, National Account Managers) to identify key hero styles, seasonal focus products, and high-margin drive lines for each distinct retail channel.

• Channel-Tailored Go-To-Market Assets

  Oversee the development of customized marketing assets, technical sell sheets, line books, and pitch presentations to empower sales reps and secure wholesale buy-in:
  Golf Specialty & Sporting Goods: PGA TOUR Superstore, Academy Sports + Outdoors, Worldwide Golf, Scheels, Golf Town, Dunham's.
  Department Stores: Belk, Macy's, Kohl's, Men's Wearhouse, Bealls, JCPenney.
  Mass Market & Digital Marketplace: Walmart (US & Canada), Amazon.
  In-Store & Event Activations: Direct retail marketing executions, shop-in-shop visuals, point-of-sale (POS) displays, and logistical coordination for key trade shows and major golf events.

• Licensing, Brand Integrity & Global Alignment

  Licensor Management: Serve as the primary marketing point of contact for licensors (e.g., PGA TOUR/CAA licensing teams), managing formal approval workflows to ensure total brand standard and trademark compliance.
  Global Asset Distribution: Act as the central marketing liaison for international territory partners (EMEA, SEA, Australia), ensuring global consistency through seasonal campaign toolkits.
  DAM & Portal Ownership: Oversee the functionality, strategy, and monthly content updates for internal marketing portals and Digital Asset Management (DAM) platforms.

• Financial Stewardship & Operations Management

  Budget Management: Maintain full fiscal accountability for campaign production budgets, tracking expenditures, forecasting quarterly accruals, and approving invoices via enterprise software (Oracle Financials).
  Process & Workflow Optimization: Maintain operational alignment across leadership, sales, creative, and vendor teams to ensure all seasonal GTM deadlines are met on time and within budget.

Qualifications & Requirements

• Experience: 5+ years of progressive brand marketing, asset production, or product marketing experience within apparel, sports fashion, or consumer lifestyle (golf or activewear industry experience strongly preferred).
• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Strategic & Cross-Functional Leadership: Demonstrated ability to lead cross-functional workflows involving Product Managers, Photo Studios, Creative Agencies, and Executive Sales leaders.
• Retail & Marketplace Acumen: In-depth understanding of multi-channel marketing requirements across Mass, Department Stores, Sporting Goods/Specialty, and Amazon/E-Commerce.
• Modern Production & Software Skills: Proficiency with Google applications, Digital Asset Management systems, project management systems, enterprise financial tracking tools, Adobe Creative Suite basics, and hands-on familiarity with Generative AI tools for marketing production.
• Communication & Presentation: Outstanding verbal, written, and presentation skills with experience crafting high-stakes pitch materials for senior executives and key account buyers.

What’s In It For You?

• Comprehensive Health: Premium Medical, Dental, and Vision plans designed to keep you and your family healthy and thriving.
• Financial Security: Secure your future with our 401(k) retirement plan (including a discretionary company match) plus company-provided Basic Life and AD&D Insurance.
• Work-Life Balance: Take the time you need to recharge with generous Paid Time Off (PTO) and a full schedule of paid Holidays.
• Growth & Support: We invest in your potential through our Tuition Reimbursement program for continuous learning and provide 24/7 personal support via our Member Assistance Program (MAP).
• Team Culture: Join a community that celebrates your hard work with regular Associate Engagement Events, ranging from seasonal celebrations to on-site wellness activities.
• Exclusive Style Perks: Look your best for less with generous Associate Clothing Discounts across all our company stores and e-commerce sites.

Legal Disclaimer

Perry Ellis International is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to their individual background and characteristics. We are committed to providing a workplace free of any discrimination or harassment. This commitment extends to all aspects of employment, including hiring, promotion, transfer, compensation, and termination. By submitting your application, you acknowledge and agree to the company's commitment to equal employment opportunities.

We encourage you to read and understand our Privacy Policy here.