Strategic Event Sponsorship Sales Leader

WWAY-TV, LLC; Leland (NC); On-site; USD 70,000 - 100,000; Full time

Job summary

WWAY-TV, LLC in North Carolina is seeking a motivated Event Account Executive to drive revenue through WWAY events, sponsorships, and integrated promotional opportunities.

You will partner with News and Sales teams to identify prospects, tailor sponsorship packages, and grow revenue from events and community initiatives.

The role requires strong sales skills, the ability to manage an active pipeline, and exceptional communication to build lasting advertiser relationships.

Qualifications

• 7+ years of sales, advertising, sponsorship, media, marketing, or business development experience preferred.
• Proven ability to prospect and generate new business.
• Strong communication, presentation, negotiation, and closing skills.
• Comfortable making outbound calls and asking for the sale.
• Highly organized with excellent follow-through.
• Knowledge of the Wilmington/Cape Fear business community preferred.

Responsibilities

• Sell sponsorships for WWAY events, expos, community initiatives, promotions, and special events.
• Prospect new businesses and identify opportunities within existing WWAY accounts.
• Develop and present customized sponsorship packages.
• Meet or exceed assigned event revenue goals.
• Maintain an active pipeline and consistently prospect, follow up, and close business.
• Identify opportunities to turn event sponsors into long-term WWAY advertisers.
• Collaborate with Account Executives and management to create packages that provide value to advertisers.
• Help develop opportunities that connect businesses with WWAY's trusted local audience and community presence.

Skills

Sales experience

Advertising knowledge

Sponsorship sales

Media industry

Communication

Negotiation

Relationship building

Job description

WWAY-TV, LLC in North Carolina is seeking a motivated Event Account Executive to drive revenue through WWAY events, sponsorships, and integrated promotional opportunities.

You will partner with News and Sales teams to identify prospects, tailor sponsorship packages, and grow revenue from events and community initiatives.

The role requires strong sales skills, the ability to manage an active pipeline, and exceptional communication to build lasting advertiser relationships.