Multimedia Account Executive

Southern Arkansas University; North Carolina; On-site; USD 45,000 - 70,000; Full time

Job summary

A local television station is looking for a motivated multimedia marketing Account Executive. This role involves selling advertising and sponsorships to businesses in the Wilmington / Cape Fear Region. Candidates should have strong organizational and communication skills, be self-starters, and thrive in a competitive environment. Successful salespeople in this position enjoy significant financial rewards.

Qualifications

• Strong organizational, written, and presentation skills.
• Competitive, energetic, and self-starter.
• Ability to thrive in a fast-paced environment.
• Professional appearance and strong communication capabilities.
• Proficiency in Word, Excel, PowerPoint and digital/media understanding.

Responsibilities

• Conduct outside sales calls to local businesses.
• Generate advertising revenue through TV and event sponsorship sales.
• Present marketing ideas to business decision-makers.
• Generate revenue through TV and event sponsorship sales.
• Present marketing ideas to local decision-makers.
• Provide input on promotions to sales management.
• Achieve revenue goals through solicitations, promotions, and customer service.

Skills

Sales

Organizational skills

Written communication

Presentation skills

Teamwork

Self-starter

Professional appearance

Microsoft Word

Microsoft Excel

PowerPoint

Internet/Social Media/Digital literacy

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

WWAY-TV, located in Leland, NC, is seeking an enthusiastic, highly motivated candidate to build a career as a multimedia marketing Account Executive, selling television advertising, digital advertising, and promotional event sponsorships to local businesses in the Wilmington / Cape Fear Region.

Responsibilities:

• Sales: Business to business outside sales calls.
• Learn the business of advertising and sales fundamentals.
• Learn and understand the business objectives and advertising strategies of clients across many business categories then help them achieve those goals.
• Generate advertising revenue through television advertising sales and event sponsorship sales to local advertisers.
• Present marketing ideas to area business decision-makers.
• Provide input on sales promotion ideas to sales management.
• Attain budgeted revenue goals through effective solicitations, promotions, and customer service.

Qualifications:

• Strong organizational, written, and presentation skills.
• Competitive, energetic, and self-starter.
• Team player.
• Ability to thrive in a fast-paced environment, with a desire to win.
• Professional appearance.
• Must be proficient in Microsoft Word, Excel, and PowerPoint Internet/Social Media/Digital understanding.

Our Advertising Sales Executives are some of the most successful and highest compensated salespeople in the industry. If you are interested in learning how to become one of them, we want to hear from you!

Requirements:

• You must possess a valid and clean driver’s license.

EEO Statement: