Strategic Enterprise Marketing Lead - Stroke Solutions

Siemens Healthineers AG; United States; On-site; USD 146,000 - 200,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) retirement plan

Life insurance

Disability insurance

Paid parking/public transportation

Paid time off

Paid sick and safe time

Job summary

Siemens Healthineers AG in the United States is seeking an Enterprise Marketing Manager, Stroke to lead go-to-market strategies for our stroke care portfolio. You will develop multi-channel campaigns targeting executives, clinicians and decision-makers, positioning our portfolio across acute, ambulatory and mobile settings.

The role requires a strong understanding of the U.S. healthcare market, cross-functional collaboration, and a track record of delivering measurable campaign results within

Qualifications

• Bachelor’s degree in Marketing, Communications or related field.
• 10 years of relevant B2B marketing experience, particularly in healthcare or life sciences.
• Proven success in developing multi-channel, persona-based marketing campaigns within budgets.
• Exceptional writing skills and ability to simplify complex topics.

Responsibilities

• Develop cross-portfolio value propositions and campaigns.
• Drive downstream, multi-channel marketing programs and experiences.
• Create audience- and channel-specific content for the sales cycle.
• Develop thought-leadership content based on industry trends.
• Measure campaign performance and optimize message/channel mix against budgets.
• Collaborate with executive leadership and cross-functional teams.

Skills

Marketing strategy

Campaign management

Cross-functional leadership

Executive communication

Budget management

Education

Bachelor’s degree in Marketing, Communications or related field

Job description

Siemens Healthineers AG in the United States is seeking an Enterprise Marketing Manager, Stroke to lead go-to-market strategies for our stroke care portfolio. You will develop multi-channel campaigns targeting executives, clinicians and decision-makers, positioning our portfolio across acute, ambulatory and mobile settings.

The role requires a strong understanding of the U.S. healthcare market, cross-functional collaboration, and a track record of delivering measurable campaign results within