Strategic Enrollment Management Media Specialist

Delaware State University; Dover (DE); On-site; USD 55,000 - 82,000; Full time

Job summary

Delaware State University is seeking an Enrollment Media Specialist to produce high-quality multimedia content that supports Strategic Enrollment Management and enhances recruitment efforts.

The role focuses on authentic visual storytelling for prospective students, with duties spanning video production, content strategy, and collaboration with CRM and marketing teams.

Qualifications

• Bachelor’s degree or equivalent experience preferred.
• Minimum 2 years of video production and editing experience with tools like Premiere/Final Cut Pro.

Responsibilities

• Produce recruitment-centric video content (virtual tours, testimonials, campus life storytelling, events).
• Collaborate with admissions and enrollment teams to align content with priorities and campaigns.
• Develop short-form and long-form video assets for CRM, web platforms, and digital recruitment.
• Maintain a centralized library of enrollment-focused multimedia assets.
• Support live and recorded virtual engagement experiences (webinars, admitted student programs, virtual tours).
• Ensure content reflects institutional identity and enrollment messaging priorities.
• Assist in translating enrollment strategies into visual narratives that support conversion and yield.
• Participate in professional development and enforce institutional policies; strengthen DSU’s competitive positioning.
• Additional duties as assigned.

Skills

Strong communication

Rapport building

Fast-paced environments

Storytelling

Organizational skills

Travel willingness domestically & intl

Education

Bachelor’s degree or equivalent in Media Production/Communications/Digital Media

Tools

Adobe Premiere

Final Cut Pro

Job description

The Enrollment Media Specialist supports Strategic Enrollment Management (SEM) by producing high-quality, student-centered multimedia content that enhances recruitment, engagement, and yield efforts. This role captures and develops authentic visual storytelling assets that influence prospective student decision-making and strengthen institutional brand perception. The SEM Media Specialist will report to and assist the CRM Manager with enrollment management marketing campaigns.

Within SEM, this role directly supports yield and enrollment conversion strategies by shaping how prospective students experience Delaware State University digitally. Visual storytelling is a critical factor in student decision-making, particularly for Gen Z audiences who rely heavily on video and authentic peer representation when choosing institutions.

This position strengthens enrollment outcomes by increasing emotional connection, improving virtual engagement experiences, and enhancing the effectiveness of recruitment campaigns and CRM communications.

A successful candidate demonstrates enthusiasm for working with high school students, strong communication and problem-solving skills, and the ability to thrive in a fast-paced, student-centered environment.

The following are the functions essential to performing this job.

1. Produce video content supporting recruitment and enrollment initiatives (virtual tours, student testimonials, campus life storytelling, event coverage).
2. Collaborate with admissions and enrollment teams to align content production with recruitment priorities and yield campaigns.
3. Develop short-form and long-form video assets for use across CRM communications, web platforms, and digital recruitment campaigns.
4. Maintain a centralized library of enrollment-focused multimedia assets.
5. Support live and recorded virtual engagement experiences (webinars, admitted student programs, virtual tours).
6. Ensure all content reflects institutional identity, student experience, and enrollment messaging priorities.
7. Assist in translating enrollment strategies into compelling visual narratives that support conversion and yield.
8. Other Duties – Participate in professional development, maintain compliance with institutional and information technology policies, contribute to strengthen and improve DSUs competitive positioning in the higher education marketplace.
9. Additional functions/duties as assigned.

Required Knowledge, Skills, and Abilities:

1. Strong communication skills.
2. Ability to build rapport and communicate effectively with various stakeholders, internal and external.
3. Ability to work in fast-paced environments with multiple concurrent enrollment priorities
4. Proficiency with video production equipment and editing tools.
5. Strong storytelling and visual communication skills with a focus on authenticity.
6. Organizational and problem-solving skills, with the ability to manage multiple priorities.
7. Willingness to traveldomestically and international to capture content, including evenings or weekends as needed.

1. Education: Bachelor’s degree or equivalent experience in Media Production, Communications, Digital Media, or related field preferred.
2. Experience: Minimum of two (2) years of experience with video production and editing tools (Adobe Premiere, Final Cut Pro, etc.).
3. Additional Requirements: Knowledge of Media release forms, student engagement strategies, and HBCU history and mission. Understanding of how digital media influences student recruitment and decision-making.

The criteria for evaluation in this position include, but are not limited to, the following:

1. Demonstrates knowledge of DSU Fundamentals and Strategic Enrollment Management goals.
2. Provides high-quality, visual and digital media resulting in improved prospective student understanding of campus life, academic opportunities, and community culture, which are key drivers in enrollment decision-making.in measurable retention and success outcomes.
3. Supports DSU’s broader institutional goals of access, student success, and brand visibility by ensuring that digital content reflects the lived experiences of students and reinforces the university’s mission as an accessible, high-quality HBCU.