Strategic Earned Media Relations Specialist

The Baldwin Group; Tampa (FL); Hybrid; USD 60,000 - 90,000; Full time

Job summary

The Baldwin Group in Tampa, FL is seeking a Media Relations Specialist to advance Insurance Advisory Solutions’ external visibility. You will build relationships with reporters who cover insurance, risk management, and financial services, and craft compelling media materials.

Working with the IAS Comms Lead and marketing teams, you will coordinate interview opportunities, manage annual award submissions, monitor coverage, and amplify earned media across channels.

Qualifications

• Bachelor’s degree in communications or related field.
• 3–5+ years of media relations experience.
• Experience coordinating interviews and briefings for executives.

Responsibilities

• Cultivate relationships with reporters covering insurance, risk management, and financial services.
• Draft press materials and executive bios for proactive opportunities.
• Coordinate end-to-end media interview scheduling and prep.
• Support awards submissions and annual accolades program.
• Monitor coverage and report KPIs quarterly.

Skills

Media relations

Pitching to reporters

Story mining

Writing & editing

Crisis communications

Education

Bachelor's degree in communications, journalism, PR

Tools

Cision

Muck Rack

Brandwatch

Canva

Job description

The Baldwin Group in Tampa, FL is seeking a Media Relations Specialist to advance Insurance Advisory Solutions’ external visibility. You will build relationships with reporters who cover insurance, risk management, and financial services, and craft compelling media materials.

Working with the IAS Comms Lead and marketing teams, you will coordinate interview opportunities, manage annual award submissions, monitor coverage, and amplify earned media across channels.